Media Influencers Flashcards
Why were they important
Guglielmo Marconi
AM Pioneer
Father of Radio
First wireless telegraphy
Lee de Forest
AM Pioneer
Edwin Armstrong
Created FM
Hyderodine, made AM clearer
David Sarnoff
RCA - Entrepreneur and President
Marshall McLuhan
“Medium is the message”
Desi Arnaz (Lucille Ball)
Developed the 3-camera process that is used today, reruns
Ivy Lee
Public be Informed
Edward Bernays
Applied psychology and sociology to PR, taught the first PR classes
PT Barnum
Public be fooled, Used gross exaggeration, wild stories, and staged events to secure newspaper coverage for clients
Philo Farnsworth
Conceived the first All-Electronic TV
Oprah Winfrey
Media blend profitability with social responsibility
Walt Disney
First animated movie
Embraced TV
Mary Pickford (D.W. Griffith & Douglas Fairbanks)
United Artists
Artist Control instead of Business Control
Thomas Edison
Phonograph
Film Projector
Motion Picture Patents Company
Created the projector
Said people had to use his equipment and also pay for that equipment if they were going to make movies
Johannes Gutenberg
Invented the Printing Press
Margaret Bourke-White
Photojournalism, LIFE, first photographer for Fortune
Todd Storz
Format Radio
(Top 40 etc)
Elvis Presley
Challenged censorship and segregation in film and music
William Paley
Creator of CBS
Michael Jackson
Broke racial barriers
Transformed music videos into an art form
Mark Twain
Literary Journalism
Put social commentary in American Journalism/Literature
Orson Wells
War of the Worlds
Citizen Kane
Michael Hart
Inventor of the e-book
Nellie Bly
Investigative Reporter to Challenge Ethics is Journalism
Alan Freed
First radio DJ to coin the words “Rock and Roll”
