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media & society final > Media Influencers > Flashcards

Media Influencers Flashcards

Why were they important

1
Q

Guglielmo Marconi

A

AM Pioneer
Father of Radio
First wireless telegraphy

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2
Q

Lee de Forest

A

AM Pioneer

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3
Q

Edwin Armstrong

A

Created FM
Hyderodine, made AM clearer

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4
Q

David Sarnoff

A

RCA - Entrepreneur and President

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5
Q

Marshall McLuhan

A

“Medium is the message”

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6
Q

Desi Arnaz (Lucille Ball)

A

Developed the 3-camera process that is used today, reruns

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7
Q

Ivy Lee

A

Public be Informed

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8
Q

Edward Bernays

A

Applied psychology and sociology to PR, taught the first PR classes

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9
Q

PT Barnum

A

Public be fooled, Used gross exaggeration, wild stories, and staged events to secure newspaper coverage for clients

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10
Q

Philo Farnsworth

A

Conceived the first All-Electronic TV

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11
Q

Oprah Winfrey

A

Media blend profitability with social responsibility

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12
Q

Walt Disney

A

First animated movie
Embraced TV

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13
Q

Mary Pickford (D.W. Griffith & Douglas Fairbanks)

A

United Artists
Artist Control instead of Business Control

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14
Q

Thomas Edison

A

Phonograph
Film Projector
Motion Picture Patents Company

Created the projector
Said people had to use his equipment and also pay for that equipment if they were going to make movies

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15
Q

Johannes Gutenberg

A

Invented the Printing Press

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16
Q

Margaret Bourke-White

A

Photojournalism, LIFE, first photographer for Fortune

17
Q

Todd Storz

A

Format Radio
(Top 40 etc)

18
Q

Elvis Presley

A

Challenged censorship and segregation in film and music

19
Q

William Paley

A

Creator of CBS

20
Q

Michael Jackson

A

Broke racial barriers
Transformed music videos into an art form

21
Q

Mark Twain

A

Literary Journalism
Put social commentary in American Journalism/Literature

22
Q

Orson Wells

A

War of the Worlds
Citizen Kane

23
Q

Michael Hart

A

Inventor of the e-book

24
Q

Nellie Bly

A

Investigative Reporter to Challenge Ethics is Journalism

25
Q

Alan Freed

A

First radio DJ to coin the words “Rock and Roll”

media & society final (3 decks)

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