Hit List Flashcards
Know why it's important
3 Structures of Digital Game Publishing
Development
Licensing
Marketing
Five Eras of Communication
Oral, Written, Print, Electronic, Digital
Media Theories, Effects and Cultural Approaches to Research
Hypodermic Needle Model
Minimal Effect MOdel
Gratification
Social Learning Theory
Cultivation Effect
Spiral of Silence
Third-Person Effect
Big Mac Theory
Agenda-Setting
Media Dependency
Three Media Economic Lessons from The Walt Disney Company
Horizontal Integration
Vertical Integration
Global Expansion
4 Distinctive Reasons for Defending Public Interest in Media
Limited Spectrum Space (Who is allowed to use radio, TV spectrum, etc)
Ownership to use public airwaves (Licensing)
Regulation vs Self-Control (FCC for example)
Free and Universal Access (Over the air should be free, ABC, NBC, internet library access, radio)
4 Phases of Internet’s History
Pre-web, Web 1.0 (Mass Media), Web 2.0 (Interactive, read-write), Web 3.0 (A.I.)
3 Structures of the Media Industry
Monopoly, Oligopoly, Limited Competition
3 Types of Media Roles
Consumer, Producer, Citizen
4 Stages of the Evolution of Media Innovations
Novelty, Entrepreneurial, Mass Media, Convergence
Impact of Music on Society as the Social Fabric of our lives
Advocate for Social Change
Communities Gather Around Music for a Common Goal
Business of Music Changing Industry
Circle of Influence to protest or promote an issue, social topic, event, or practice
3 Levels of Gaming
Play, Entertainment, Social Interaction
New Approaches to Access daily local news and information
Solo
Verticals
Nonprofit Journalism
Replanting
4 Eras in the Evolution of Broadcast TV
Birth of Broadcast (1948-1949)
Network (1970s)
Post-Network (1980s)
Digital Streaming
4 Steps in the Social Learning Theory
Attention
Retention
Motor Reproduction
Motivation
5 Elements of the Communication Model
Sender > Message > Gatekeeper > Channel > Receiver
