Media Influence Flashcards
1
Q
Social values
A
The standards of society that determine what is believed to be normal during a particular period of time
2
Q
Dominant value
A
Values held by the majority of people in a society
3
Q
Oppositional value
A
Values held in opposition to those held by the majority (the dominant)
4
Q
Emerging values
A
Values that have developed as a result of inadequate or traditional values and may replace the dominant over time
5
Q
Representation
A
The construction of words, sounds, images etc. that stand for ideas people, places and emotions
6
Q
Discourse
A
The interrelationship between texts, audiences, values and the society in which it was constructed. Discourses can exist over a long period of time
