Media Industries Flashcards
1
Q
Media texts
A
Units of media content including multimedia, written text, images, sound, motions pics
2
Q
Signified
A
the concept/idea it references
3
Q
Signifier
A
The form a sign takes (image, words, sounds)
4
Q
Signified
A
The concept/idea it references
5
Q
Icons
A
Signs in which there is a direct or physical or auditory relationship between signifier and signified
6
Q
Indexes
A
sign s which use something related to the thing, something that is around or precedes it to signify the thing
7
Q
Symbol
A
Signs which have an arbitrary relationship between the form and the concept
8
Q
Denotative meaning
A
The most immediate level of meaning. Relatively transparent. Smallest distance between signifier and signified
