6.1 Chapter 4: Media Content Flashcards
A method that uses quantitative measures to study large bodies of text
Content Analysis
An approach that applies natural science methods of verification and standardization to study social phenomena (like media)
Positivism
This type of semiotic analysis looks at the relationship between different elements within a media text (order of sentence; how it changes the meaning)
Syntagmatic Analysis
The form a sign takes (images, words, sounds)
Signifier
This type of semiotic analysis looks at which signifiers (words, images, etc) were used and their relationship w/ other signifiers that could have been used (connotations of words used)
Paradigmatic Analysis
This method seeks to understand how “the way we describe and understand the world constructs the way we experience reality.”
Discourse Analysis
The concept or idea of the sign
Signifier
This concept includes the signifier and the signified together
Signs
Signs that have a direct relationship physical/auditory relationship between signifier and signified
Icons
Signs that use something related to the object, it could be around or precede the object to signify
Index
Meaning that comes from associations that a word/sign evokes. Meaning that you have to read “between the lines”
Connotative
Analyzes the elements of genres and emergence of and crossing of new genres
Genre Analysis
In this type of sign, the signifier has an arbitrary relationship to the signified
Symbols
The most immediate level of meaning
Denotative
Founder of the field of Structural Linguistics. Broke down communication into signifiers and signifieds (which together make up signs).
Ferdinand De Saussure
This form of analysis seeks to identify the conventions and devices through which narratives are constructed (It deconstructs the ways audiences are being asked to make sense of content.)
Narrative Analysis
