Media Industries

Question 1

What is vertical integration?

Answer 1

• when a company oversees the planning and creation of a product, through to the marketing advertising and distribution
• when a company that is vertically integrated has control over all the stages of a product’s life
• company has control of its own distribution and sales

Question 2

What is production?

Answer 2

• includes writing, planning, creation of the production of the product.

Question 3

What is distribution?

Answer 3

• taking the finished product to the retailer and marketing the product

Question 4

What is exhibition

Answer 4

• the point at which the product is sold to the customer

Question 5

What is a classical hollywood narrative? (vertical integration)

Answer 5

• structure employed in the story telling aspect of films which attempts to please as many people as possible by constructing a single audience.
• bases it self on the idea of a single audience who share the same, uses and gratifications when watching a film

Question 6

What is horizontal integration?

Answer 6

• when companies own or have shares in lots of different companies, these companies can be used to produce,market and supply products
• has formal links with other forms of media

Question 7

What is high concept production?

Answer 7

• when horizontally integrated companies use their multi media interests to devise a product which is also designed to please as broad an audience as possible
• a high concept product aims to construct audiences for a product in different formats

Question 8

What is production in the film industry?

Answer 8

• how a film gets made

Question 9

What is distribution in the film industry?

Answer 9

• how a film gets seen- cinema, digital products, streaming on demand etc

Question 10

What is circulation in the film industry?

Answer 10

• how a film aims to build its audience via marketing and promotion

Question 11

Blinded by the Light context

Answer 11

• mid budget film
• director - Gurinder Chadha, who is a director and producer of Bend it like Beckham
• her production company Bend it Networks produces films and television shows that are usually about British culture,past and present.
• BBTL is an adaptation of the autobiographical book - Greetings from Bury Park
• racism and the culture clash of Pakistani and British identity provide the drama and reflect the context of the 1980s, echoes issues around multiculturalism today

Question 12

Blinded by the Light production

Answer 12

• was jointly funded by Levantine Films, Ingenius Group, Bend it Films
• had to obtain a synchronisation license from Springstein himself, luckily, his wife was a fan of Chadha’s films so they worked something out with the lawyers.

Question 13

Distribution - Blinded by the Light

Answer 13

• BBTL had its first showing at the Sundance festival, was picked up by New Line Cinemas, a subsidiary of Warner Bros , was sold for £15 million
• received a 5-minute standing ovation, impressed the critics

Question 14

Marketing - BBTL

Answer 14

• the poster of the film had anchorage ‘ you won’t stop smiling’ ‘ the feel good movie of the year’ evokes the idea that the film will bring pleasure
• Bruce Springsteen’s tracks were playing over the action in the trailer could appeal to audiences because the narrative shows that a love music transcends race,class and place.
• Had social media presence
• Chadha and main character attended live events