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Sociology > Media: Indirect Effect > Flashcards

Media: Indirect Effect Flashcards

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Sociology 101 flashcards
1
Q

Katz & Larzarfeld - ‘Two Step Flow Model’

A

Opinion leaders transit media messages in social relationships which audiences adopt

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2
Q

Gramsci

A

Audiences are influenced by those in power —> adopt capitalist views

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3
Q

Compassion Fatigue

A

Media so desensitising that audiences are too far removed to care

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4
Q

Drip Drip Model

A

Media effects are significant but gradual

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5
Q

Criticism of Indirect Factors

A

Difficult to measure factors

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Sociology (24 decks)

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