Media: Indirect Effect Flashcards
1
Q
Katz & Larzarfeld - ‘Two Step Flow Model’
A
Opinion leaders transit media messages in social relationships which audiences adopt
2
Q
Gramsci
A
Audiences are influenced by those in power —> adopt capitalist views
3
Q
Compassion Fatigue
A
Media so desensitising that audiences are too far removed to care
4
Q
Drip Drip Model
A
Media effects are significant but gradual
5
Q
Criticism of Indirect Factors
A
Difficult to measure factors
