media forms Flashcards
1
Q
Roland Barthes
A
stories have certain codes that audiences understand and respond to . Texts may be open - unravelled in a lot of different ways or closed - only one obvious answer
2
Q
Roland Barthes- enigma code
A
refers to mystery - clues are dropped but no clear answer
3
Q
Roland Barthes- action codes
A
adds suspense and contains sequential element of action
4
Q
Roland Barthes-semantic code
A
refers to additional messages - connotative function - extra layer of meanings
5
Q
Roland Barthes-symbolic code
A
creates greater meaning g
6
Q
referential code
A
refers to an external body of knowledge