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Mass media > Media convergent introduction > Flashcards

Media convergent introduction Flashcards

1
Q

What is media and what is the definition( Powerpoint) Give some examples

A

Media- platforms or vehicles that industries have developed for the purpose of creating and circulating messages.
Ex: Telephones, movies, television sets, x-box, and Fortnite.

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2
Q

What is the definition of convergence(PowerPoint) Ex:

A

Convergence-when two or more things come together.
Ex: Music that access across multiple devices

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3
Q

What is mass communication?( powerpoint)

A

Is industrialising production, and multiple distributions of messages. Thousands of messages are sent through technical devices. Computers, telephones and many people.

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4
Q

What is audience fragmentation(Powerpoint)

A

The process of dividing audience members into segments based on background and lifestyle in order to send them messages targeted to their specific characteristics.

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5
Q

What are the ways communicate content is created? And its difference?(PowerPoint)

A

Mass production process,industrial nature. Mass production for everyone, industrial nature for only specific.

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6
Q

What is mass production?(PowerPoint)

A

The industrial process creates the potential for reaching a large number of diverse, anonymous people at around the same time.

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7
Q

What is industrial nature?(PowerPoint)

A

The mass production process involved in creating the material that distinguishes mass communication from other forms of communications.

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8
Q

Watching anything from the past ———

A

like (seas louis) merit cristianity.

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8
Q

What are the elements of Communication?PowerPoint? connect similarities and examples

A

Communication

Messages

Interpersonal communications

Mediated interpersonal communication

Medium
They are a connection of symbols and verbal.

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9
Q

What are the interpersonal communication elements?Explain each one

A

The source- Encodes the message

Chanel(air) that the receiver receives the message

The receive- Decodes the message

The transmitter

Feed back to the receiver

The message travels thought a channel (such as voice or sound waves) from the source to the receiver.

Physiological and psychological: barriers that stop us from interpreting.

External noise and internal noise: Typewriters

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10
Q

Using the elements explain it (print it)

A

It is on the book

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11
Q

Explain the diagram(printed) and comparing elements of communication

A

Source of communication

General meaning of the element

How do we understand the element mediated communication.

1 or more sources to communication

Integrated technology, not interactive or synchronous, insource and coding an image.

Transmitter who physically provides the message.

Interpersonal communication is taking it live.

Decoding put message, world view interpretation, value and enter my lens. How do I live what do I value true or false. Goes thought our own filter messages,

Mediate interpersonal communication (same as decoding) takes place in technology and in individual brain.

Asynchronous is important and not delayed.

Noise environmental, mechanical, Semantix (meaning of language).

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12
Q

who was the person segregate of indigenous right?

A

Trevor Noa

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13
Q

Elements of mass communication on an industrial scale

A

Treavor Noa part tie segregate of indigenous rights.

Complex between industries.

Receive information from members and decide to change or modify.

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14
Q

Mass Media and Convergence three c

A

The tree C of Mass media convergence

Content- The messages such as commercials, shows or films.

Corporations- the companies that interact to create and distribute the content

Computers- The tools corporations use to create and distribute content.

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15
Q

what is Analog and digital? Digital what system do they use?

A

Analog electronic transmission accomplished by addicting signals of varying frequency of amplitude to carrier waves of a given frequency of alternating electromagnetic current.

Digital- electronic technology that generates, store, process, and transmits data in the form of strings of 0s and 1s: each of these digits is referred to as a bit. These are the foundations of convergence as we understand it today.

0 and 1 are non-binary

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16
Q

how is media used or involve in our lives?

A

Enjoyment= Pleasure gets something media, personal gratification.

Social currency= Social capital,

Companionship= Lonely call someone, watch movies,

Parasocial interaction= Individual in the media bonds with a celebrity. Mediate connects to this. Helps to create companionship.

Surveillance= Everything is being monitored, individuals learn more about the world than our neighbor.

Interpretation= World views on how we see an ideological view, or environmental aspect.

Filter bubble= Filtering censorship.

Multiple uses. = Use it different means of media and react to you tube channel. The creator interaction and content creator and the audiences.

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17
Q

What are the culture

A

Culture: Ways of life that are passed on to members of a society thought time and that keep society together.

Subcultures: groups with habits that many people consider odd and unusual but not threatening to the more general way of life.

Society: large number of individuals, groups, and organisations that live in the same general area and consider themselves connected to one another through the sharing of a culture.

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18
Q

How does mass media influence cultures

A

Identifying and discussing codes of acceptable behavior

Learning what and who counts in our world-and why

Determining what others think of us- and what people “like us” think of others.

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19
Q

criticism of mass medias influence on culture

A

Stereotypes- predictable depictions that reflect (and sometimes create) cultural prejudices

Political ideologies- beliefs about who should hold the greatest power within a culture.

Cultural prejudices influence the media.

Control+= Who has the power, and who can control. Political ideologies, particular beliefs power of a culture. Also, Manipulate others and economy.

Political ideologies: Natzy Germany using media in many forms, film, and radio manipulate thought propaganda.

Min Coff, 1933 holds power,

Antisemitism: Signy, greedy, downfall, incarceration death camps, and working camps.

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20
Q

What is a media literate person?

A

Knowledgeable about the influences that guide media organisation

Up to date on political issues relating to the media

Sensitive to ways of seeing media content as a means of learning about culture

Sensitive to the ethical dimension of media activities

Knowledgeable about scholarship regarding media effects

Able to enjoy media materials in a sophisticated manner.

21
Q

What are the media literacy tools

A

Media literacy tool: Consider authorship

Media lietracy tool: Evaluate the audience

Media literacy tool: Determine the institutional purpose

Media Literacy Tool: Analyce the content

Media literacy tool: Identify the creative techniques

22
Q

What do Mediate literacy principle

A

The media construct our individual realities.

The media re influenced by industrial pressure,

The media re influenced by political pressures

The media are constrained by format

Audiences are activating recipients of the media.

The media tell us about who we are as a society

23
Q

Why did some people did not believe in mass communication happen in today world?

A

Over the past hundred
years, people who wrote about mass communication tended to relate it to the
size of the audience.

This perspective on mass communication worked well until recently, when
the key aspects of the traditional definition of mass communication as
reaching huge, diverse groups no longer fit

24
Q

what is audience fragmentation

A

the process of dividing audience members into segments based on
background and lifestyle in order to send them messages targeted to their
specific characteristics

25
Q

What is mass production and industrial nature

A

It is this industrial, mass
production process that creates the potential for reaching millions, even
billions, of diverse, anonymous people at around the same time. And it is the
industrial nature of the process—for example, the various companies that
work together within the television or internet industries—that makes mass
communication different from other forms of communication

26
Q

Mass production and industrial nature differences?

A

mass production process
the industrial process that creates the potential for reaching millions,
even billions, of diverse, anonymous people at around the same time

industrial nature
the aspect of industrialized—or mass production—processes involved in
creating the message material that distinguishes mass communication
from other forms of communication. This industrial process creates the
potential for reaching billions of diverse, anonymous people
simultaneously

27
Q

What are interpersonal communication

A

interpersonal
communication, a form that involves two or three individuals signaling to
each other using their voices, facial and hand gestures, and other signs (even
clothes) to convey meaning.

28
Q

What is a medium?

A

(Note that the term “medium” is
singular; it refers to one technological vehicle for communication. The
plural is media.)

29
Q

what are the 8 major on the reading?

A

source, encoding, transmitter, channel, receiver, decoding, feedback,
and noise.

30
Q

What is mass communication?

A

mass communication is the industrialized production and
multiple distribution of messages through technological devices

31
Q

What are mass media and media outlets?

A

Mass media are the technological
instruments—for example, newsprint, the internet, television, and radio (both
traditional and satellite)—through which mass communication takes place.
Mass media outlets are companies that send out messages via mass media—
for example, Time magazine, foxnews.com, and the NBC television network.

32
Q

Media literacy definitions

A

Dictionary of Cultural Literacy: Twentieth-century newspapers,
motion pictures, radio, television, and magazines, all of which have the
technical capacity to deliver information to millions of people.
Barron’s Business Dictionary: Broad spectrum of radio and
television broadcast stations and networks, newspapers, magazines, and
outdoor displays designed to appeal to the general public

33
Q

what is an anaolog

A

electronic transmission accomplished by adding signals of varying
frequency of amplitude to carrier waves of a given frequency of
alternating electromagnetic current. Broadcast and phone transmissions
conventionally have used analog technology

34
Q

What is digital code

A

binary digits, or bits (0s and 1s), string of bits

35
Q

What do we use social media?

A

Enjoyment,social currency,companionship, parasocial interaction,survelliance, interpretation

36
Q

What did Ryan Seacrest fell affect of ?

A

parasocial interaction

37
Q

What is interpretation?

A

When people try to
find reasons that things are happening, they are looking for interpretation.

38
Q

What is interactivity?

A

The producers, in turn, can send out a new
message that takes the response—the feedback—into consideration. This sort
of manipulation and response—which is much easier in digital than in analog
technology—is known as interactivity.

the ability to track and respond to any actions triggered by the end user,
in order to cultivate a rapport

39
Q

what is a culture

A

What is shared includes learned behaviors, beliefs, and values

40
Q

What does mass media is involve culture?

A

mass media present ideas of the culture in three broad and related
ways: they help us (1) identify and discuss the codes of acceptable behavior
within our society, (2) learn what and who counts in our world and why, and
(3) determine what others think of us and what people “like us” think of
others. Let’s look at each of the ways separately.

41
Q

What are stereotypes and political ideologies?

A

One criticism is that mass media present unfortunate
prejudices about the world by systematically using stereotypes, predictable
depictions that reflect (and sometimes create) cultural prejudices, and
political ideologies, beliefs about who should hold the greatest power within
a culture and why. A

42
Q

what is a media literate?

A

A media-literate person is
knowledgeable about the influences that guide media organizations,
up-to-date on political issues relating to the media,
sensitive to ways of seeing media content as a means of learning about
culture,
sensitive to the ethical dimensions of media activities,
knowledgeable about scholarship regarding media effects, and
able to enjoy media materials in a sophisticated manner.

42
Q

what is National Leadership Conference on Media Literacy

A

the ability to access, analyze, evaluate and communicate messages in a
variety of forms.”

43
Q

what is format?

A

About the formation presented?

44
Q

true or false the ability to access, analyze, evaluate and communicate messages in a
variety of forms.”

A

true

45
Q

true or false The Media Tell Us about Who We Are as a individual

A

false, : The Media Tell Us about Who We Are as a Society

46
Q

Media literacy tools

A

Consider Authorship, Determine the Institutional Purpose,evaluate audience, analyse the content,Identify the Creative Techniques,

47
Q

What is evaluate audience questions

A

Evaluate the Audience This proposition involves two broad questions. The
first is, who are the intended targets of these media materials? The second is,
how might different people understand these materials similarly and
differently?

48
Q

Vocab to know
analog
audience fragmentation
channel
communication
convergence
culture
decoding
digital
encoding
feedback
industrial nature
interactivity
interpersonal communication
interpretation
literacy
mass media
mass media outlets
mass production process
media literacy
mediated interpersonal communication
medium
messages
noise
parasocial interaction
political ideologies
receiver
social currency
society
source
stereotypes
subcultures
surveillance
transmitter

A

analog
audience fragmentation
channel
communication
convergence
culture
decoding
digital
encoding
feedback
industrial nature
interactivity
interpersonal communication
interpretation
literacy
mass media
mass media outlets
mass production process
media literacy
mediated interpersonal communication
medium
messages
noise
parasocial interaction
political ideologies
receiver
social currency
society
source
stereotypes
subcultures
surveillance
transmitter

Mass media (3 decks)

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