Media Audiences Flashcards
the consumers
What is the hypodermic needle theory?
A model of communication suggesting that an intended message is directly received and wholly accepted by the receiver.
What does the uses and gratifications theory suggest?
Audiences actively choose media to satisfy specific needs like information, personal identity, integration, and entertainment.
What are demographics in media studies?
Statistical data relating to the population and particular groups within it, such as age, gender, income, education.
What are psychographics?
The study of personality, values, opinions, attitudes, interests, and lifestyles of audiences.
What is audience segmentation?
Dividing a broad audience into more specific groups based on various characteristics to target them more effectively.
What is Stuart Hall’s reception theory?
The idea that media texts are encoded by the producer and decoded by audiences, who may interpret the text in different ways (dominant, negotiated, oppositional).
What is the difference between an active and a passive audience?
Active audiences engage with and interpret media content, while passive audiences accept it without question.
Why is audience feedback important?
It helps media producers understand audience preferences and improve content accordingly.
What is fandom?
A community of enthusiasts and fans who share a common interest in a particular media text or cultural phenomenon.
