Media Ang Globalization Flashcards
both traditional and new has allowed for the rapid dissemination of ideas and images across cultures, thus influencing local and global identities.
Media
A plural form of medium and the and a channel of communication
Media
Oldest and most enduring of all media where Speech has practiced 200,000 years. Aid globalization through allowing human to cooperate
Oral communication
The movement of people across borders
Migration
His observations highlight the fact that globalization has a significant impact on social and cultural aspects of life in addition to economic ones.
Arjun Appadurai
It can be seen as the earliest form of globalization
Human migration
emerged less than 7,000 years ago, marked a transformative moment in the history of communication. allowed humans to communicate and share knowledge and ideas over much larger spaces and cross much longer times
Script
Who invented printing press
Johannes Gutenberg
Invented by Johannes Gutenberg in the 15th century-less than 600 years ago— revolutionized communication and helped usher in the modern era of globalization were the information innovation started
Printing press
refers to any media that uses electronic devices to create, transmit, or display information.
Electronic media
Examples of electronic media
- Telegraph
- Telephone
- Television
- Radio
- Film
- an eady form of long-distance communication using coded signals (e.g., Morse code) over wires.
Telegraph
- allows voice communication between people over long distances using electrical signals.
Telephone
- broadcasts audio content (e.g., music, news, and talk shows) using electromagnetic waves.
Radio
- combines visual and sometimes auditory storytelling through motion pictures, often distributed electronically.
Film
Transmit moving images and sound to viewers, merging the qualies of both film and radio
Television
which has emerged over the past 50 years, represents the latest stage in the evolution of media and has had an unparalleled impact on globalization.
Digital technology
The development of computers, the internet, and mobile technology has allowed for instantaneous communication across the globe.
Digital technology
According to _____ ______ (2008), the concept of a “_______ _______” refers to the idea that people began to see the globe itself as an “imagined community” in which they could act and participate.
Manfred Steger - Global Imaginary
citizens of the world - feature of modern life. People imagine themselves as part of the world
Cosmopolitan
- coined by media theorist Marshall McLuhan in the 1960s
Global Village
Global village coined by media theorist ______ _______ in 1960s
Marshall McLuhan
Questions how group of people, though spread across vast expanses of land, came to conceive themselves as a nation.
Benedict Anderson
posited that people will never meet all the members of their country face-to-face, but through shared media (like newspapers and television), they come to imagine themselves as part of a larger community.
Benedict Anderson
introduced the idea of “imagined communities” to explain how people across vast expanses of land come to conceive themselves as part of a nation.
Benedict Anderson
introduced the global village concept, where media and technology connect the world, fostering great universal understanding and unity
Marshall McLuhan
He believed that this interconnectedness would lead to a utopian world, where barriers between cultures dissolve, and shared knowledge brings people together.
Marshall McLuhan
contradicts the positive effect of media in witnessing its use in capitalism, militarism, profit, and power.
Lewis Manford
His later works criticized the global village, viewing it as a path to a dystopian world where media and technology have negative implications on economic, political, and cultural spheres, exacerbating inequality and control.
Lewis Manford
