Media And Voting Behaviour

Question 1

Examples media sets the agenda

Answer 1

Daily mail and the Sun used in migrant issues in Europe 2015 so immigration became salient issue 2915 general election
2015 the sun “ britain faces migrant invasion : calls for tougher border controls as record numbers arrive “

2016 election forage used social ,edit to amplify issue of Brexit and highlight troubles w pay passing Brexit.

Johnson targeted Facebook ads for conservatives but not used by older people w higher vote turnout and o key 41% of 75 or older use socials

Question 2

Argument media doesn’t set agenda

Answer 2

Politicians do eg. Johnson strong brexiteer set agenda

Question 3

Examples media hold party leaders to account

Answer 3

Corbin interview with good mornings britsins nd piers Morgan where he refused to say if he was willing to launch nuclear weapons in worse case scenario made him look week

Jezzas jihardi comrades headline too.

Party gate 2021

Johnson ‘ hid in a fridge’ in run up to 2019 election to avoid being I terviewd by its political correspondent on goodmirn7g Britain..

Question 4

Media endorsement importance in campaign examples

Answer 4

1997 sun back Blair after they claimed ‘ sun wot won it ‘ after backing tories for ages before

Labour made significant 2917 gains and led to hung parliament despite only 1 news paper backing him.

Question 5

Examples of fake news by Brexit

Answer 5

Threats on turkey joining eu and 350 m to spend on nhs both misleading

Question 6

Brexit was informative examples

Answer 6

Uk had various fact checking services such as bbc ‘ fact check’ service and twitters labelling of misinformation or state backed media propaganda help quell concerns of mis information

This isn’t as significant however, as in the 2019 election, the Conservative Party literally renamed one of their accounts as FactCheckUK to call out Labour policies, meaning that you can’t even trust all factchecking companies on social media to be politically neutral, and this hinders the counterargument.

Social media’s an echo chamber of ideas

Question 7

How did media endorse data harvesting companies like

Answer 7

During Brexit Cambridge analytics tailored leave ads send over a billion ads to users getting people to participate. But 2019 general election cons didn’t use that as much more yet sd and stuff and go large majority regarldlesss.

Question 8

What was the nature of the 2019 opinion polls

Answer 8

Johnson in the lead over Labour so called early election which he won with a comfortable majority

Question 9

How are opinion polls unreliable

Answer 9

2017 May saw a comfortable lead in the opinion polls for tories so called a snap election and lost led to hung parliament as during campaign Labour gained steam and they became complacent, . Furthermore under parliamentary acts 1911/49 election. Just be Called every 5 years even if they’re bad eg Gordon brown for Labour in 2010.

Question 10

Example of opinion. Polls influencing the campaign strategy

Answer 10

In 2017 polls pointed to a hung parliament so cons used their advantage by crating infamous poster of miliband in pickers of snp leader Alex slam down shoing Labour was in the pockets of snp and would need to form a coalition with them.

Question 11

How can opinion polls garner support

Answer 11

1992 kinnocks lanour party was ahead of tories but many didn’t trust labour with the economising panicked and went out to vote tories leading to a cons win in 1992 under major .

Question 12

How do opinion polls fail to garner support

Answer 12

Tories ahead of Labour 2019 but didn’t inspire the youth to vote corbyn as they are overwhelmingly Labour as they did in 2017 ,youth quake’ large con majority win.2017 youth turnout 54% according to IPSOSOmori and 47% in 2019 showing youthwaure to have been insignificant anywa so unfair to say pols galvanise youth support .

Question 13

Do newspaper endorsements make a difference.

Answer 13

No
2017 most media against Corby except the daily mirror but Corbyn ended up winning many seats forcing a hung parliament.

Yes
1997 sun backs Blair ended up winning by a landslide in 97 leading yo sun won’t won it headline by various outlets. But Blair was already winning in polls and they backed Howard in 2005 con and he lost .

Question 14

Evidence news doesn’t change people’s minds ?

Answer 14

Rupert Murdock owner of daily mail and the times admitted his newspapers don’t change. I go only reflect views of his readers . People seek media they agree with cognitive dissonance .

Eg. Run up to 2015. Papers focuse pn migrant crisis . Salient issue as ukip won 13§ of the vote and Brexit soon.

Question 15

Has newspaper Influence declined example for and against

Answer 15

2022 for first time in history readership of the daily mail declined below 1 million readers in the uk.

Aruabwly insignificant as older people highest voter turnout and more likely to read newspapers and be infleinced only 41% of over 75 year olds have social media accounts .

Question 16

Exam0es of media setting the agenda for and against

Answer 16

Between 2017 and 2019 newspapers like the daily mail focused of gov failings on getting Brexit deal and accused the Supreme Court judges on the front page of ‘blocking the Brexit process’

Pressure groups often overshadow insulate Britain or extinction rebellion set agenda

Question 17

Holding government to account examples for and against ?

Answer 17

20221 and 2022 media held gov to account successfully over party gate and offed resignations of figures such as Allegra a Stratton and putting immense pressure of Johnson.

But

Johnson refused to resign over party gate anyway..

Question 18

Arguments for and against media helps improve political education

Answer 18

Recent events like party gate and Brexit allowed media to do a good job at explain how complex political issues like the 19932 committee work

But

During Brexit. Misinformation was spread papers like the daily mail spread claims about eu willing to approve of turnkey join8ng the unio..

Question 19

1979 election headline by the sun and context

Answer 19

Private sector strikes followed by public sector orders workers then got 17% pay rise well vote 5% gov set o its own worker ans tends for private sector to follow cus if unrest. More strikes unemployed at 5-6% not too high tho. Winter of discontents weather too. “ crisis what crisis” by the sun 1979 and “labour isn’t working “

Question 20

1992 sun headline and context

Answer 20

9 was the sun wot won it “ response to unexpected cons win

“ if kinnock wins win the last person to leave Britain please turnout the lights”.

Kinnoch ahead in opinion polls but Labour not trusted w the econ9mt so people saw this as fled vote conservative

Question 21

1997 sun headline and context

Answer 21

“Sun backs Blair”
After
“New Labour new dancer “ switched sides .

Sun poked it but Labour w already ahead in opinion polls and had significant rebranding too account for other change ale way more centra.

Question 22

2010 context and headline

Answer 22

First year of televised debates with main parties leaders namely clegg Cameron and brown
“ I agree w nick “ Cameron said this a lot nd after the debate clegg led the pos f this debate and later won 57 seats 23% of the vote and formed coalition oassed fixed palirmant act 011 from manifesto but repealed 2022.

“ labours lost it “ the sun

Bigot gate brown

Question 23

2015 headlines and context

Answer 23

Salient issue wimmigration
UKIP 2014 won 24% Majority European Parliament and 2 elected
“ save our bacon “ sun headline about miliband

Sun also published image of milibajd in salmonds pockets ( snp leader ). 2014 run up to Scottish referendum

Question 24

2017 headlines and context

Answer 24

“ Jezzas jihardi comrades “ extreme isn’t political group ought to make him look like. Sympathetic to them s he opposed military intervenionalism.
Also1 news paper backed Labour (guardian). Still Garned a lot of support led to hung parliament.

Question 25

2019 election and context

Answer 25

“If boris Johnson wins today , a bring future begins .. but if Jeremy cornyn get in , the lights will go out for good.”

2016 Brexit had tiloreby data resting companies less os used in 2019 campaign.

Fact check uk made to prevent misinfo by the cons party usd in 2019 to all out labour policy

Johnson led opinion polls.
Johnson hid in a fridge to excape being interviews by political correspondent for gm britiain.

Jo(som used targeted Facebook. For conservative party used by older people but not good as large amt of cons voters old 41% ol75+people have social media accounts

Question 26

Class and voting

Answer 26

Historically
1979:
Cons - 59% middle class 24% lab

2001:
Cons - 38% labour 34%
Gap in wc fell too increasing middle lass and less class distinctions

2015: 45% AB voted cons 26% labour

important as newspapers such as the Sun and Daily Mail have large audiences, especially among the DE voting class which typically can swing to either Labour or the Tories, and this could mean that their endorsements are influential in swinging undecided voters.

Question 27

Race and voting

Answer 27

1997-
Cons : 32% white and 12% of the black vote
labour : 43% white and 82% of the black vote

2010
Cons: 23% black
Labour : 65% black
Gap closing

2019:
The white bite ; 48% Tory 29% Labour 12% Lib Dem
Bame
64% Labour
0% cons
12% Lib Dem

Had Jewish vote til miliband then accusations of antisemitism decreased labours Jewish vote

Question 28

Age and voting

Answer 28

1997
28% conservative 18-24
36% 65+ highest age group
Lbs 18-24 49% also 40 in 25-34 ye olds there highest age group

2015thefe was a 20% gao in 55+ voters cons highly voted by them.

20 lab won 18-24 again and youthquake in 2017 for Labour

Question 29

Geogrohay voting

Answer 29

2019 red wall fell in north and midlands historically Labour south w exception of London hsitically cons
Wales Labour do better 2010 with 26% cons and 36% Labour same in Scotland 201016.7% con 42% Labour
Recently snap supprt up 30% 2015won all but few seats.
N Ireland own parties.