Media And Pursuasion- Hovland Yale Model Flashcards by Charlotte read | Brainscape

Q

Leventhal et al

A

Persuasion can be enhanced if fear is aroused

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Q

Kiesler and Keisler

A

Halo effect

Popular and attractive communicators are more effective

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Q

Hovland and Weiss

A

Experts are more persuasive than non experts

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