Media and Mass Communication Flashcards
Who said the medium is the message
Marshall McLuhan - creates and feeds curiosity about the world
Hot media
contain a great deal of information, thus the phrase high definition - newspapers, books, photos
cool media
contain less information and demand more participation from the audience where they fill in the blanks
Jean Baudrillard focussed on what theory
post modernism
Simulation and Simulacra was studied by… and means
Jean Baudrillard and simulation is our postmodern society is no longer real while simulacra is a copy with no original
Why is our postmodern society no longer real
it is a simulation of the real, created by mass media
Baudrillard rejects the idea that
images correspond to any fixed objective reality
Mass media
the technology that makes mass communication possible scubas the printing press, radio
Fucntionalists and mass media
media is a mechanism for informing, socializing and educating the public. it is needed for modernization because people become more knowledgable about the world around them
Critical theorists think media
allows powerful groups in society to use it to control further organizational and class interests
political economy perspective
a view point that focuses on the was private ownership affects what is communicated and the ways it affects the exercise of power
Public politics
manipulating public opinion about particular candidates or issues
Gerbner and Gross came up with the
cultivation theory
What is the cultivation theory
asserts that mass media have become the main source of information in society tofay
Mean World Syndrome
heightened state of insecurity, exaggerated perception of risk and danger - creates universal fearful populace
