Media and Information Literacy Flashcards
refers to people or groups of people imparting or exchanging messages through speaking, writing, gestures, or even using other symbolic forms by utilizing a variety of channels for sending and receiving. This plays an essential role in our daily lives.
COMMUNICATION
a collection of symbols that appear purposefully organized that are meaningful to those sending or receiving them.
MESSAGES
TYPES OF COMMUNICATION (Turow, 2009)
• Interpersonal Communication
• Mediated Interpersonal Communication
• Organizational Communication
• Public Communication
• Small Group Communication
a form of communication that involves two to three individuals interacting through the use of their voices and bodies (Turow, 2009).
INTERPERSONAL COMMUNICATION
a form of communication where technology stands in between the parties communicating and becomes the channel by which the message is sent or received (Turow, 2009).
MEDIATED INTERPERSONAL COMMUNICATION
where people communicate in a working environment (Turow, 2009).
ORGANIZATIONAL COMMUNICATION
communication involves one person communicating to a large number of people (Turow, 2009).
PUBLIC COMMUNICATION
a form of communication that involves discourse between three or more persons (Turow, 2009).
SMALL GROUP COMMUNICATION
ELEMENTS OF COMMUNICATION (Turow, 2009)
• Source
• Encoding
• Transmitting
• Channels
• Decoding
• Receiver
• Feedback
• Noise/ Interference
shows the development or changes of media over time.
EVOLUTION OF MEDIA
THE FOUR ERAS OF MEDIA
• Pre-industrial/Prehistoric Period
• Industrial Period
• Electronic Period
• New/Digital/Information Period
In this period, fire was discovered. In addition, paper was developed from plants and weapons from stones, copper and iron are forged. Communication was very limited and localized.
PRE-HISTORIC/PRE-INDUSTRIAL PERIOD
PRE-HISTORIC/PRE-INDUSTRIAL PERIOD MEDIAS
• Cave Paintings/Parietal Art
• Clay Tablets/Cuneiform (Mesopotamia)
• Papyrus (Egypt)
• Woodblock Painting
• Mayan Codex
• Dibao (Chinese Newspaper) - one of the earliest and oldest newspaper in the world.
• Invention of Printing Press
illustrations by abolishing part of rock surface by incising or carving as a form of rock art.
PETROGLYPHS
patterns and systems that are wedge-shaped.
CLAY TABLETS / CUNEIFORM (MESOPOTAMIA)
movement and art fundamental in temple rituals to offer to gods.
DANCE
decorate and make modifications to the human body, whether it is temporary or permanent. Momentous part of social, spiritual and personal expression.
BODY ART
Proto-Canaanite alphabet, containing 22 letter all consonants.
PHOENICIAN ALPHABET
derived from Phoenician alphabet with vowels and consonants.
GREEK ALPHABET
Tattoos, Neck Rings of Malaysian Tribeswoman, Crocodile skin, Egyptian eyeliner, and other cosmetics.
BODY ART EXAMPLES
derived from Cyperus papyrus plant.
PAPYRUS
inventor of printing press
JOHANNES GUTENBERG
where the message comes from. It can be a person or an
organization
SOURCE
➢ the process by which a message is translated so it can be
transmitted and communicated to another party.
➢ It is how you compose your sentence as you communicate in your
brain.
ENCODING
➢ The actual act of sending the message
➢ It can either be through the person’s vocal cords and facial muscles complemented with hand gestures, if we mean the act of
speaking. It could also be the posting of an administrative letter on
the bulletin board so everybody can see
TRANSMITTING
➢ Technologies that enable the act of sending or transmitting
➢ It could be the telephone, the internet for voice operated
applications, the radio and television, or the print media to
communicate more complex messages.
CHANNELS
➢ It is the reverse of encoding
➢ Process by which the receiver translates the source’s thoughts and
ideas so they can have meaning.
➢ The process can be purely physiological, as when the brain, through
its own processes, interprets the measures.
DECODING
The person who gets/receives the message that was transmitted
through the channels.
RECEIVER
➢ It is the response generated by the message that was sent to the
receiver.
➢ It can either be immediate or delayed.
FEEDBACK
➢ Something that interferes in the transmittal process.
➢ May be treated both literally and figuratively
➢ A mechanical sound that is perhaps more resonant than the
message drowning it.
➢ It can also mean other messages with conflicting tones drowning
the original message.
NOISE/INTERFERENCE
are painted drawings on cave walls or ceilings, from sharp objects or extracts of a plant or blood of animals being hunted.
CAVE PAINTINGS / PARIETAL ART
