Media/ads Flashcards
What is a tabloid?
A tabloid is a report of the news along with the writers own viewpoint and aim to entertain the reader
What is a broadsheet
Directly reporting news without emotion or commentary and aim to inform the leader
Name 3 differences between a tabloid and a broadsheet
1, tabloid is meant for entertainment and broadsheet is meant to inform you. 2. Tabloid is formal while broadsheet is informal 3. Tabloids are reported by bystanders while broadsheets are reported by experts
What is a brand name
Brand names are names carefully chosen to appeal to a particular group of people who may be interested eg.Nike,adidas
What is a logo
A logo is a design,symbol or image that is unique to a particular brand E.g Nike Is a tick
What is a caption
A caption is a heading sometimes including in advertisements to include product service or issues
Slogan in advertising
A slogan is a catchphrase associated with a particular brand e.g Nike just do it
What is famous endorsing
When celebrities are paid to say that you should use a product making it look good