Media Addiction Flashcards

1
Q

Sulken

A

61 scenes of addictive behaviour
47 films
Most focused on positive effect
Contrasting fun with boring everyday life

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2
Q

Evidence

A
87 popular films of last 20 years 
Cannabis is 8%
Alcohol 32%
Tobacco 69%
Portrayal was positive
Danger not considered
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3
Q

Boyd

A

Films do consider negatives

Rape/prostitution/physical deterioration

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4
Q

Study that looked at the effect not the portrayal

A

Does exposure to smoking in films influence initiation?
4000 pps
11-15
Year interval
People who didn’t smoke were more likely after watching films that portrayed it

More exposure = more likely

Like the character = more likely

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5
Q

Effect of media

A

Content analysis on films depicting addictive behaviour to find out how it is portrayed
SLT predicts if positive portrayal observers will copy (vicarious)
More effective if the hero is doing it

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