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A GCSE Emergency Pack > Media > Flashcards

Media Flashcards

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1
Q

What’s Stuart Halls theory?

A

Encoding and decoding, audience’s life affects how they interpret messages encoded within the show

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2
Q

What’s Levi Strauss’ theory?

A

Theory of binary opposites, all media texts are constructed around them

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3
Q

What’s Propp’s theory?

A

Character function, each character in the narrative plays a set role to keep the narrative moving

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4
Q

What’s Barthes’ theory

A

Action and enigma codes. Action codes propel the narrative, enigma codes slow the pace and force the audience to think

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5
Q

What’s Katz’ theory

A

Audience uses and gratification, audience use media to gain something: entertainment, information, escapism, identification, social interaction

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6
Q

What’s a media text

A

A product that has been made by an institution

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7
Q

What’s a media institution

A

Company that produces the media text

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8
Q

What are the three different types of media text

A

Audio, audio visual, visual

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9
Q

What’s construction?

A

The process where images, words and sounds are carefully selected to create Media texts

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10
Q

What’s ubiquitous mean

A

Something that is everywhere

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11
Q

What’s hyper masculine framing

A

A hard, vertical shot with many lines

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12
Q

What are high production values

A

A shot that is very visually impressive, looks expensive

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13
Q

What’s a polysemic text

A

Text that can be interpreted in many different ways

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14
Q

What’s unity of text

A

A link in the text that has meaning and links everything together

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15
Q

What’s antithesis

A

One thing that is the direct opposite of something else

Eg the antithesis between Eliot and Alice’s upbringing

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16
Q

What’s patriarchal

A

A system of power in which men are favoured

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17
Q

What’s composition

A

The overall look of something

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18
Q

What’s star lighting

A

Lighting that makes someone look important

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19
Q

What’s hyperbole

A

Extreme exaggeration

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20
Q

What’s semiotics

A

The study of signs. A way of analysing any media text to uncover the ways it creates meaning for its target audience. Looks at signs, codes, denotations and connotations

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21
Q

What’s verisimilitude

A

The level of realism

22
Q

What’s a sound bridge

A

Non diegetic sound (music) connecting shots/scenes by continuing between them

23
Q

What’s synchronous sound

A

Music linking to what we see on the screen

24
Q

What’s Todorovs theory

A

The classic linear model of how a narrative should be structured
1 equilibrium, all is in order
2 disruption, of the ordered state by an event
3 recognition, that the disruption has taken place
4 an attempt to repair, the damage of the disruption
5 new equilibrium, different from when the story begins

25
Q

What’s a sub genre, what’s a hybrid

A

Subgenres are a category within a genre

Hybrids are crossovers or two or more genres

26
Q

What’s iconography

A

Key symbolism and its effects

27
Q

What’s nuanced mean

A

Something is complex (characters characterised like a real person)

28
Q

What does it mean if two things are juxtaposed

A

Two opposites out together

29
Q

What does immersive mean

A

Audience feel as if they’re there

30
Q

Give three examples of shot transition types

A 
Shot reverse shots
Cross cutting
Fade in/fade out (not commonly used unless to show passing of time)
Ellipsis
Dissolve
Long talk (most realistic)
Short take
31
Q

What are the two types of sound in serial tv drama

A

Diegetic sound: natural sound actually happening, creates realism. Captured at time of filming
Non diegetic sound: sound added in post production, additional sound. May include music, sound effects and voice over

32
Q

What’s a diegesis

A

The world of the film

33
Q

What’s dialogue and what’s voice over

A

Dialogue: human voice talking, drives the narrative

Voice over: narrator, gives overview of the narrative

34
Q

What are the three main types of lighting

A

Low key, casts shadows
High key, used in studios, removes most shadows. Expensive.
Realist lighting, realistic

35
Q

What are the types of narrative structure

A

Linear and non linear.
Open and closed endings/structures (open = storyline not resolved or ending is ambiguous)
Multi stranded structure (tells multiple stories, focuses on many characters)

36
Q

What’s a narrative arc

A

Runs above all the sub plots, and are the main focus of the show

37
Q

What’s a non linear structure

A

Complex storyline, not naturalistic, no continuity in time

38
Q

What’s a closed structure

A

Storyline has an ending and is resolved, the case if episode has a self contained storyline

39
Q

Describe the demographic professional scale

A

A = upmarket, high earning individuals
B=professionals, earn above average wage
C(123)=semi professional, earn around average wage
D=unprofessional, working with low earnings
E=students and unemployed

40
Q

What’s a demographic, what’s a psychographic

A 
Demographic = general profile, eg ‘a C2,3 and B audience’
Psychographic = individual profile, eg ‘my show will appeal specifically to those interested in technology and the dark side of the internet’
41
Q

What’s mainstreamer

A

Like things with broad appeal. Mainstream texts are conventional, sometimes cliche, simple and formulaic and don’t deal with hard topics
TV dramas are not likely to target individualists

42
Q

What are the two types of marketing

A

Above the line/direct marketing = payed for

Below the line/indirect marketing= not payed for

43
Q

What’s synergy

A

Two companies working together

44
Q

What’s hyperreality

A

When a text blurs the line between reality and fiction

45
Q

What’s convergent media

A

Media coming together on one platform, eg ‘click through convergent links to social media pages’

Eg when you can access a text on multi platforms, this is ‘convergence of the text’

46
Q

What’s curation what’s creation

A 
Curation = gathering already existing material
Creation = making new material
47
Q

What’s digital marketing

A

Marketing using digital technologies

48
Q

What’s mise en scène

A

What is placed within the frame

49
Q

What are institutional factors

A

The ‘background’ of the production

50
Q

What does filmic mean

A

It looks like a film

51
Q

What’s asynchronous narrative

A

The narrative is out of synch. Could still be linear, but uses flashbacks etc

A GCSE Emergency Pack (16 decks)

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