Media

Question 1

What’s Stuart Halls theory?

Answer 1

Encoding and decoding, audience’s life affects how they interpret messages encoded within the show

Question 2

What’s Levi Strauss’ theory?

Answer 2

Theory of binary opposites, all media texts are constructed around them

Question 3

What’s Propp’s theory?

Answer 3

Character function, each character in the narrative plays a set role to keep the narrative moving

Question 4

What’s Barthes’ theory

Answer 4

Action and enigma codes. Action codes propel the narrative, enigma codes slow the pace and force the audience to think

Question 5

What’s Katz’ theory

Answer 5

Audience uses and gratification, audience use media to gain something: entertainment, information, escapism, identification, social interaction

Question 6

What’s a media text

Answer 6

A product that has been made by an institution

Question 7

What’s a media institution

Answer 7

Company that produces the media text

Question 8

What are the three different types of media text

Answer 8

Audio, audio visual, visual

Question 9

What’s construction?

Answer 9

The process where images, words and sounds are carefully selected to create Media texts

Question 10

What’s ubiquitous mean

Answer 10

Something that is everywhere

Question 11

What’s hyper masculine framing

Answer 11

A hard, vertical shot with many lines

Question 12

What are high production values

Answer 12

A shot that is very visually impressive, looks expensive

Question 13

What’s a polysemic text

Answer 13

Text that can be interpreted in many different ways

Question 14

What’s unity of text

Answer 14

A link in the text that has meaning and links everything together

Question 15

What’s antithesis

Answer 15

One thing that is the direct opposite of something else

Eg the antithesis between Eliot and Alice’s upbringing

Question 16

What’s patriarchal

Answer 16

A system of power in which men are favoured

Question 17

What’s composition

Answer 17

The overall look of something

Question 18

What’s star lighting

Answer 18

Lighting that makes someone look important

Question 19

What’s hyperbole

Answer 19

Extreme exaggeration

Question 20

What’s semiotics

Answer 20

The study of signs. A way of analysing any media text to uncover the ways it creates meaning for its target audience. Looks at signs, codes, denotations and connotations

Question 21

What’s verisimilitude

Answer 21

The level of realism

Question 22

What’s a sound bridge

Answer 22

Non diegetic sound (music) connecting shots/scenes by continuing between them

Question 23

What’s synchronous sound

Answer 23

Music linking to what we see on the screen

Question 24

What’s Todorovs theory

Answer 24

The classic linear model of how a narrative should be structured
1 equilibrium, all is in order
2 disruption, of the ordered state by an event
3 recognition, that the disruption has taken place
4 an attempt to repair, the damage of the disruption
5 new equilibrium, different from when the story begins

Question 25

What’s a sub genre, what’s a hybrid

Answer 25

Subgenres are a category within a genre | Hybrids are crossovers or two or more genres

Question 26

What’s iconography

Answer 26

Key symbolism and its effects

Question 27

What’s nuanced mean

Answer 27

Something is complex (characters characterised like a real person)

Question 28

What does it mean if two things are juxtaposed

Answer 28

Two opposites out together

Question 29

What does immersive mean

Answer 29

Audience feel as if they’re there

Question 30

Give three examples of shot transition types

Answer 30

``` Shot reverse shots Cross cutting Fade in/fade out (not commonly used unless to show passing of time) Ellipsis Dissolve Long talk (most realistic) Short take ```

Question 31

What are the two types of sound in serial tv drama

Answer 31

Diegetic sound: natural sound actually happening, creates realism. Captured at time of filming Non diegetic sound: sound added in post production, additional sound. May include music, sound effects and voice over

Question 32

What’s a diegesis

Answer 32

The world of the film

Question 33

What’s dialogue and what’s voice over

Answer 33

Dialogue: human voice talking, drives the narrative | Voice over: narrator, gives overview of the narrative

Question 34

What are the three main types of lighting

Answer 34

Low key, casts shadows High key, used in studios, removes most shadows. Expensive. Realist lighting, realistic

Question 35

What are the types of narrative structure

Answer 35

Linear and non linear. Open and closed endings/structures (open = storyline not resolved or ending is ambiguous) Multi stranded structure (tells multiple stories, focuses on many characters)

Question 36

What’s a narrative arc

Answer 36

Runs above all the sub plots, and are the main focus of the show

Question 37

What’s a non linear structure

Answer 37

Complex storyline, not naturalistic, no continuity in time

Question 38

What’s a closed structure

Answer 38

Storyline has an ending and is resolved, the case if episode has a self contained storyline

Question 39

Describe the demographic professional scale

Answer 39

A = upmarket, high earning individuals B=professionals, earn above average wage C(123)=semi professional, earn around average wage D=unprofessional, working with low earnings E=students and unemployed

Question 40

What’s a demographic, what’s a psychographic

Answer 40

``` Demographic = general profile, eg ‘a C2,3 and B audience’ Psychographic = individual profile, eg ‘my show will appeal specifically to those interested in technology and the dark side of the internet’ ```

Question 41

What’s mainstreamer

Answer 41

Like things with broad appeal. Mainstream texts are conventional, sometimes cliche, simple and formulaic and don’t deal with hard topics TV dramas are not likely to target individualists

Question 42

What are the two types of marketing

Answer 42

Above the line/direct marketing = payed for | Below the line/indirect marketing= not payed for

Question 43

What’s synergy

Answer 43

Two companies working together

Question 44

What’s hyperreality

Answer 44

When a text blurs the line between reality and fiction

Question 45

What’s convergent media

Answer 45

Media coming together on one platform, eg ‘click through convergent links to social media pages’ Eg when you can access a text on multi platforms, this is ‘convergence of the text’

Question 46

What’s curation what’s creation

Answer 46

``` Curation = gathering already existing material Creation = making new material ```

Question 47

What’s digital marketing

Answer 47

Marketing using digital technologies

Question 48

What’s mise en scène

Answer 48

What is placed within the frame

Question 49

What are institutional factors

Answer 49

The ‘background’ of the production

Question 50

What does filmic mean

Answer 50

It looks like a film

Question 51

What’s asynchronous narrative

Answer 51

The narrative is out of synch. Could still be linear, but uses flashbacks etc