Media Flashcards

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1
Q

The media is?

A

Different forms of communication that society uses to give information to the public

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2
Q

Who owns the media?

A

The media is owned by a few powerful companies and individuals

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3
Q

What is cross ownership?

A

The same company often own different forms of media which is not often publicised

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4
Q

Who owns News corporations, TV stations, newspapers books, magazines, publishers and websites?

A

Rupert Murdock

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5
Q

What has happened to media ownership in the last 30 years?

A

Ownership has concentrated into fewer hands for example American media is mainly owned by five huge corporations

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6
Q

the people who control the companies have?

A

Huge power and influence in society as they can control the information that we receive

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7
Q

What is censorship?

A

The process of controlling the content of the media

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8
Q

Why does censorship take place

A

For moral, political and security reasons it removes messages which are seen as harmful or offensive

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9
Q

Traditional Marxism view on ownership and control?

A

Owners of media exploit power and position to manipulate content of media. Capitalist media owners tell news editors what stories and views to cover

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10
Q

Neo Marxist say media is there to reflect?

A
The values and ideas of the ruling class 
This is called? Cultural hegemony
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11
Q

Pluralists say the media?

A

Reflects the values and beliefs of society which is made from lots of different and interacting parts

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12
Q

Pluralists argue that the audience choose what media to consume because?

A

No one group or person can push their views onto society as their is always an alternative view

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13
Q

New media are easily accessible because

A

The growth of new methods means it can be shared quickly and is often free

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14
Q

You an use one digital device such as a smartphone to?

A

Access lots of different new media content such as music different news sites and read an e-book

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15
Q

User control has increased meaning?

A

There is more power in the hands of the audience for example catch up means they can choose what to watch

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16
Q

There is more interactivity resulting in?

A

The audience being directly involved in the media for example contacting a show using Facebook and twitter