media

Question 1

what did sulkunen find

Answer 1

scenes about drug use presented competence and enjoyment

Question 2

what is a real life application

Answer 2

train spotting (1996 film) glamourised heroin addiction

Question 3

what did kom and reynolds find

Answer 3

gambling ads were recalled as being ‘funny’ and ‘cool’ as well as an indicator of financial ability

Question 4

what did sergeant and hanawinkel

Answer 4

exposure to movie smoking over a year was a good predictor of whether non smokers had started

Question 5

why is sergeant and hanawinkels research unethical

Answer 5

it broke the do no harm guideline

Question 6

outline media in addiction

Answer 6

SLT: observing a model displaying addictive behaviour

vicarious reinforcement: model is rewarded, in order to immigrate the observer must first attend to and retain and remember the behaviour and must be motivated to repeat it

motivation increases: high expectancy, high self efficacy

observation and imitation increases: similarities, admired model, glamourised addiction