Media Flashcards
0
Q
How much global media spend does TV and internet advertising account for?
A
Tv: 36.7%
Internet: 29%
1
Q
Roughly what percentage of global ad spend does the UK account for?
A
7%, it is the fourth highest advertising expenditure in the world after America (42%), China (13%) and Japan (10%)
2
Q
How much has internet media spend increased since 2004?
A
25.5% 10 times faster than tv
3
Q
How much total spend is spent on Tv in Brazil?
A
63% and 16.8% on internet
