Media Flashcards
Globalisation and pop culture
Speed of technological change is so great that the world is becoming a global village, because we are all exposed to the same info through the media this has led to a pop culture
post mod - argue that the distinction between high and pop culture meaningless, there is now a huge range of media and cultural products available to all. Technology has enabled all forms of culture to be freely available to everyone. The originals may still only shown in art galleries or theaters but copies are available to everyone.
Strinati - argues elements of high culture have been incorporated into popular culture therefore there isn’t a real distinction between the two and neither set of ideas dominate culture e.g paintings are now available on t-shirts and mugs.
Flew - Globalisation has undermined national and local cultures, cultural products and ways of life become more alike. More appropriate to speak of a global culture (cultural homogenization) than of national or local ones
Sklair (Marxist) - suggests large corps (mainly us) spread the same news, entertainment, consumer and cultural products. These then become a way of life in other countries. This leads to acceptance of the dominant capitalist ideology of western societies. calls this “culture-ideology consumerism”
Ritzer - Shows its possible to buy an identical food product across the world promoting global culture whilst weakening local cultures as they are pushed out in the face of competition and diet changes. Obesity is now a global issue.
EVA - more companies are producing local program’s as western ones don’t gel with locals
