Media

Question 1

What is the fairness doctrine?

Answer 1

Made sure news channels broadcasted controversial issues in a fair/balanced matter and lasted from 1949-1987.

Question 2

Agenda setting

Answer 2

Process where the media determines which issues are newsworthy

Question 3

Priming

Answer 3

The process where the media influences the salience (importance) of issues

Question 4

Watergate Scandal

Answer 4

People were arrested during an attempt to steal information to help Nixon win re-election

Question 5

Disinformation and its effects

Answer 5

False information spread to purposefully deceive people. Harmful because it can cause confusion, division, and even real-world harm.

Question 6

What funds the media?

Answer 6

Advertising revenue, subscription fees, public funding, sponsorships etc.

Question 7

What is the effect of shift to digital media?

Answer 7

It has created a more connected, instantaneous, and personalized media environment, but also raised challenges like misinformation.

Question 8

Trends in the U.S. Media

Answer 8

It is driven mainly by digital platforms and mobile-first consumption.