Media

Question 1

____________ relies on the media as its primary means of disseminating global culture and ideas.

Answer 1

Globalization

Question 2

___________________ have a complex relationship that must be untangled in order to fully comprehend today’s society.

Answer 2

Globalization and media

Question 3

__________ include books, magazines, and newspapers

Answer 3

Print media

Question 4

___________ involve radio, film, and television

Answer 4

Broadcast media

Question 5

__________ covers the internet and mobile mass
communication

Answer 5

Digital media

Question 6

“The Medium is the Message” is quoted by

Answer 6

Marshall Mcluhan

Question 7

An attempt to draw attention to how media, as a form of technology

Answer 7

reshape societies

Question 8

Expands the reach of communication but dulls the users’ communicative capacities

Answer 8

SIMULTANEOUSLY EXTEND AND AMPUTATE HUMAN SENSES

Question 9

New technologies may broaden communication’s reach, but they also impair an individual’s communicative abilities.

Answer 9

SIMULTANEOUSLY EXTEND AND AMPUTATE HUMAN SENSES

Question 10

TV was turning the world into a ______

Answer 10

Global village

Question 11

Global media tended to homogenize culture

Answer 11

HOMOGENIZATION (Americanization)

Question 12

America’s power had turned it into the world’s
cultural heavyweight

Answer 12

HOMOGENIZATION (Americanization)

Question 13

Would result in a type of cultural imperialism in
which American ideals and culture triumph over
all others

Answer 13

Media globalization + American hegemony

Question 14

He not only was the world being
Americanized, but that this process has also led to the
spread of American capitalist values like consumerism

Answer 14

Herbert Schiller

Question 15

________ cultural globalization is simply a euphemism for “Western cultural imperialism” since it
promotes “homogenized, Westernized, consumer culture”

Answer 15

John Tomlinson

Question 16

Media messages are not made by producers alone but are also consumed by audiences who view them through their own cultural lenses

Answer 16

CRITIQUES OF CULTURAL IMPERIALISM

Question 17

Various interpretive groups perceive texts differently because they derive distinct meanings and pleasures from them

Answer 17

Audience studies of IenAng (1985) and Elihu Katz and Tamar Liebes (1990)

Question 18

As a result, folks from various cultural backgrounds had their own interpretations of the show

Answer 18

Audience studies of IenAng (1985) and Elihu Katz and Tamar Liebes (1990)

Question 19

Internet and social media are proving that
globalization of culture and ideas can move in different directions

Answer 19

Regional trends in globalization process

Question 20

refers to the fragmentation of the internet into separate, controlled networks by governments or organizations, leading to restricted access and information censorship

Answer 20

Splinternet

Question 21

is the division of the internet based on various
factors like politics, commerce, and national interests, creating multiple parallel internets governed by different regulation

Answer 21

Cyberbalkanization

Question 22

involves dividing audiences or markets into
smaller groups based on characteristics, preferences, behaviors, or needs to create more personalized and relevant content, campaigns, and experiences.

Answer 22

Segmentation

Question 23

People in positions of power have employed this segmentation because they are aware that socmed bubbles can lead to herd mentality

Answer 23

Segmentation

Question 24

a phenomenon where facts are less influential in
shaping public opinion than appeals to emotion and personal belief, leading to a distortion of reality and undermining trust in traditional sources of information

Answer 24

Post-truth