Media Flashcards
commercialisation of the media
profit-seeking goals of media industries - becoming more for user’s entertainment
traditional role of UK media
- Report on events
- Provide commentary o events
-Forum for public debate and discussion
-Challenge public ideas
-Bridge the electorate and their representatives
significant headlines by press
‘Jezza’s Jihadi Comrades’
‘The Sun Backs Blair’
‘It was the Sun that won it’
‘if Kinnock wins today will the last person in Britain please turn the lights out?’
scandals publicized by the media
Bigotgate - Brown calling a Labour voter a ‘bigoted woman’ still miced up
Not so publicised - Jacob Rees Mogg radio interview post Grenfell fire - calling the immigrants ‘stupid’ for listening to the fire brigade and staying inside.
Negative leader image by media
-Miliband bacon sarmie
-Maybot - robotic way of May speaking and repeating about Brexit
- ‘Red Ed’
what is ‘broadcast media’?
TV and radio - very strict rules, stricter than press - significant source of information to people
Leadership debates
televised debates started in 2010 - Clegg won the first one which brought him lots of media attention but LD voteshare actually fell
percentage of Brits still getting UK news from TV?
51%
strongest form of media for each age category
youth - social media (8 mins week online on political news)
mid life - mixture of press and social media (22 mins online on political news - 2019)
old people - broadcast media
changes in tabloid media
-become more partisan - especially with rise of social media
-Tabloid press becoming more focused on scandal and mocking politicians over providing information and informed debate
2019 tabloid press
BBC was still by far the most widely used source for election news - 44%
28% of al time reading news was BBC, 21% was daily mail
BBC is meant to be neutral
how does readership of partisan press not affect voting behaviour?
rather than the press creating an opinion in the voters mind, the voters usually support press that align with ideological views.
fake news
‘post-truth politics’
- after supreme court deemed Johnson’s suspension of parliament unlawful, social media - judges reached decision based off of own opinions of leave or remain - untrue
- twitter and facebook article on EU economy ‘weakest its been in a decade + ready to collapse’ shared by thousands - untrue
- promise of 350 million pounds for NHS on Brexit buses - did not feature in 2017 Tory manifesto
strong media campaigns
2017 Labour - Momentum creating mynearestmarginal and Promote (finds a certain voter and targets them such as Waspi women about pensions)
2010 Conservatives - in rebuttal to the Audi Quattro advert created by Labour to show Cameron as a bad figure actually made him look hot and appealing to women
changed the poster to ‘fire up the Quattro its time for change’
