Media Flashcards
What is the ISPO?
Want to promote and uphold the professional standards of journalism in the UK.
Who are the men who controlled 2/3 of the UK’s newspaper market?
Lord Rothermere
Rupert Murdock
Althusser
Dominant Ideology
What is the manipulative approach?
Media owners have direct control over content of the media, and they spread the dominant ideology resulting in media workers having little choice.
MARXIST APPROACH
Curran and Seaton
Media ownership and media manipulation
Leveson Inquiry
Links between media owners and gov with media support given to political parties.
Neophiliacs
Rise of new digital media and citizen journalism undermines influence of media.
What is the Hegemonic Approach?
Media owners rarely have direct control over the content of media, they leave this to employees. They don’t always spread dominant ideology as they cater for the audience.
NEO-MARXISM
Global Village
Refers to the way that mass media now operates on a global scale and can shrink barriers of space and time.
Low Culture
Insulting term used to suggest popular or mass culture not high culture.
High Culture
Seen as lasting and artistic or literary value. Admired and valued by intellects and elites
Popular Culture
Liked and enjoyed by ordinary people.
Mass Culture
Commercially produced culture, entertainment for sale to ordinary people.
Giddens 2010
forms of high culture are now used to produce products for mass popular culture.
Strinati 1995
elements of high culture have become a part of popular culture and vice versus. No single mass culture