Media Flashcards
What is the ISPO?
Want to promote and uphold the professional standards of journalism in the UK.
Who are the men who controlled 2/3 of the UK’s newspaper market?
Lord Rothermere
Rupert Murdock
Althusser
Dominant Ideology
What is the manipulative approach?
Media owners have direct control over content of the media, and they spread the dominant ideology resulting in media workers having little choice.
MARXIST APPROACH
Curran and Seaton
Media ownership and media manipulation
Leveson Inquiry
Links between media owners and gov with media support given to political parties.
Neophiliacs
Rise of new digital media and citizen journalism undermines influence of media.
What is the Hegemonic Approach?
Media owners rarely have direct control over the content of media, they leave this to employees. They don’t always spread dominant ideology as they cater for the audience.
NEO-MARXISM
Global Village
Refers to the way that mass media now operates on a global scale and can shrink barriers of space and time.
Low Culture
Insulting term used to suggest popular or mass culture not high culture.
High Culture
Seen as lasting and artistic or literary value. Admired and valued by intellects and elites
Popular Culture
Liked and enjoyed by ordinary people.
Mass Culture
Commercially produced culture, entertainment for sale to ordinary people.
Giddens 2010
forms of high culture are now used to produce products for mass popular culture.
Strinati 1995
elements of high culture have become a part of popular culture and vice versus. No single mass culture
Marcuse 2002
media emphasises on fun and relaxation and undermines our ability to think critically about the world.
Type of social repression
Sterger 2005
globalisation is a set of global processes that goes into social globality.
What is the cultural imperialistic view of media?
Idea that one culture has been spread across the globe, widening cultures and reducing variety.
Influenced by MARXISM
Cultural Imperialism
Imposition of Western Cultures on non-western cultures and undermining cultural independence and local cultures.
Media Imperialism
Suggestion that the media, particularly the internet have led to imposition of Western Cultures on non-western cultures.
Cocacolonization
When the western world - specifically America - pushes their culture onto the non-western world through products like coca-cola.
Cultural Homogenization
Process of where characteristics of cultures are lost and erased and blended into one uniform culture.
Pluralistic views of the global popular culture:
Pluralists argue there is no such thing as popular or mass culture. New media gives consumers enormous choice and doesn’t dumb down content.
Compaine 2005
Global competition is expanding sources of information and entertainment rather than dumbing down.
