Media Flashcards

1
Q

merging of various forms of media under one corporate roof

A

Convergence

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2
Q

an independent federal agency that regulates interstate and international communication by radio, television, telephone, telegraph, cable and satellite.

A

Federal Communications Comm (FCC)

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3
Q

defining a political issue which affects opinion of the issue

A

Framing

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4
Q

media executives, news editors, and prominent reporters who direct the flow of news and determine what ‘news’ is

A

Gatekeepers

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5
Q

communications technologies used primarily within groups of people with common interests

A

Group Media

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6
Q

a mix of information and diversion oriented to personalities or celebrities

A

Infotainment

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7
Q

reporting geared to a target audience (demographics)

A

Market driven journalism

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8
Q

the means for communicating information to large, heterogeneous, widely dispersed audiences

A

Mass media

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9
Q

exposing misconduct

A

Muckrakers

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10
Q

programming targeted at a specific political population within society

A

Narrowcasting

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11
Q

the degree to which a news story is important enough to be covered by the mass media

A

Newsworthiness

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12
Q

model of reporting based on facts rather than opinions and presents all sides of a partisan debate

A

Objective Journalism

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13
Q

a style in which the journalist’s job is to analyze, evaluate, and explain developments rather than merely report them (talking heads)

A

Interpretive reporting

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14
Q

a style in which journalists provide a straightforward description of events

A

Descriptive reporting

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15
Q

newspapers and other forms of media that openly support a political party and whose news follows the party line

A

Partisan Press

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16
Q

Roles of the Media

A

Watchdog role and Public-representative role

17
Q

the press stands ready to expose any official who violates accepted legal, ethical, and performance standards

A

Watchdog role

18
Q

a role whereby the media attempt to act as the public’s representative

A

Public-representative role

19
Q

the belief that television is to blame for the low level of citizens’ knowledge about public affairs

A

Television Hypothesis

20
Q

a gaudy, sensation-loving, devil-may-care kind of journalism to capture new readers

A

Yellow Journalism

21
Q

the power to shape people’s political knowledge, preferences and behavior

A

Media effect

22
Q

Official written document

A

Press release

23
Q

Press secretary official

A

Press briefing

24
Q

General Q&A with official

A

Press conference