Media

Question 1

How has newspaper press NOT lost influence (3)

Answer 1

-People read newspapers online
-TV/Radio news take up stories that the press has publicised
-Newspaper journalists are often quoted/interviewed on other media

Question 2

How many people watched the election leaders debate in 2010

Answer 2

9.6 million watched on TV

Question 3

Example of opinion polls being wrong

Answer 3

-Hung parliament was widely predicted in 2015

Question 4

Why were opinion polls wrong in 2015

Answer 4

Did not question enough retired people (conservatives) and interviewed too many politically engaged young people (labour)

Question 5

Example of politicians utilising social media

Answer 5

Grime4Corbyn in 2017

Question 6

What % of young people cite social media as their main news source

Answer 6

28%

Question 7

What % of young people cite tv as their main news source

Answer 7

24%

Question 8

Political leaders being conscious of their media image

Answer 8

Reached a peak in New Labour- Tony Blair

Question 9

Signs of importance of the media

Answer 9

Governments have been increasingly making important policy announcements through the media, instead of the HoC

Question 10

Concerns about media in politics (3)

Answer 10

-Popular newspapers tend to simplify political issues
-Newspaper owners primarily focused on boosting circulation figures
-Newspapers can’t be held account in the same way that politicians can

Question 11

Example of newspapers being partisan and changing allegiance based on circumstances

Answer 11

The Sun supported labour until the mid 1970s. Rupert Murdoch responded to Thatcher’s hard-line approach to trade unions

Question 12

EXAMPLE of media claiming to have won the election

Answer 12

The Sun after labour lost in 1992, saying “it’s the sun wot won it”

Question 13

How is medias influence limited

Answer 13

-most people read newspapers that broadly accept their outlook

Question 14

influence of the media in elections

Answer 14

Winning party at each recent election was backed by the press
(in 2010/2015 the Daily Mirror was the only major popular national daily that backed Labour)

Question 15

arguments that the media wins elections (4)

Answer 15

-Few read manifestos- gain most of their info from the media
-Public more swayed by headlined in the media than party policies
-Politicians are conscious of their media image
-Winning party of 2015/2017 backed by the press

Question 16

arguments that parties win elections

Answer 16

-Issues that dominate election campaigns come from parties, not the media
-public make up their mind from a variety of sources
-Public tend to choose media sources that reflect their views
-Can argue that media follows and reflects the public’s views rather than creates them