Measuring Attitudes and Expectancies

Question 1

Questionnaires

Answer 1

A survey cannot be better than the questionnaire used. Questionnaires can be limited by scales used, social desirability concerns or issues with people identifying their true motives

Question 2

Implicit associations

Answer 2

Responding consistently in line with attitudes will be done fast than otherwise. It uses a good vs bad model such that good objects will be sorted faster due to congruence of object and evaluation keys

Question 3

Considerations for implicit testing

Answer 3

Needs a control as it only measures one thing vs another rather than in absolutes. The display box itself can introduce noise into the reaction time data - this should be able to be calculated for though.