Meanings and Representations of Place Flashcards
What is the representation of place?
Its how individuals, or organisations such as business or councils, portray places they know about to others.
Why are meanings and representation of places important?
They are important as they can change how people behave towards those places. Positive feelings about a place may make a person decide to go on holiday or invest in a business there, whilst negative feelings may make them avoid that place. They are also important as many people generate their identity based on the places they feel connected to.
Why might governments try and influence peoples sense of place?
They might do this to attract people or investment in a particular place.
Why might communities or local groups try and influence peoples sense of place?
They might try to change the perception of their place to improve the local economy or the lives of local people by attracting more visitors to the area.
What is place marketing and what does it involve?
Place marketing is how places are ‘sold’ to the people who will potentially visit. move to the area or invest money there. Marketing companies may be employed to produce websites, design logos which are designed to promote a particular place.
What is reimaging?
Reimaging is about changing existing negative perceptions of places.
Give an example of where reimaging has taken place in the UK?
In the 1980’s and 1990’s some people’s image of Birmingham was that it was a place of high unemployment and abandoned factories. However many places in Birmingham have been reimaged by turning old industrial areas into new developments (Brindley Place). It was an old industrial site but now had shops, offices, restaurants, bars, theatres and residential areas.
What is rebranding and how is it achieved?
Rebranding is about giving a place a new identity that is appealing to the people and investors. It is achieved through reimaging, place marketing and regeneration schemes. Manny places create logos and slogans that are designed to be instantly recognisable and create positive associations with the place they’re representing.
Give an example of rebranding in the UK?
Glasgow’s rebranding included the slogan ‘People Make Glasgow’ to highlight what makes Glasgow a great place.
What does quantitative representation mean?
They can be quantified numerically and statistical analyses can be performed on them.
What does qualitative representation mean?
They cant be quantified numerically and may be more descriptive or creative. Representations such as art, poetry and photography.
