MCRS part A week 2 Flashcards
Explain ‘nomothetic approach’
Human communication is objectively measurable and can be summarised in rules. Belongs to World view 1 on communication science.
Explain ‘idiographic approach’
Human communication is subjective, individualistic and should be described like that. Belongs to World view 2 on communication science.
Explain ‘Ontology’
- Objectivism; Underlying reality has the characteristics of an object.
- Constructionism; Social entities like attitudes can be considered social constructs, not objects.
Explain ‘Epistemology’
- Positivism; Applying methods of natural science to the social studies.
- Interpretivism; Difference between people and objects of natural science, scientists should focus on the subjective meaning of social action.
Two scientific approaches
- Empirical-analytical
2. Empirical-interpretive
Explain ‘Empirical-analytical’
- Quantitative research
- Nomothetic approach (World view 1)
- Observe from researcher’s perspective
- Aimed at explaining something
Explain ‘Empirical-interpretive’
- Qualitative research
- Idiographic approach (World view 2)
- Observe from participant’s perspective
- Aimed at understanding something
5 steps of the empirical cycle
- Observation
- Induction
- Deduction
- Testing
- Evaluation
Explain the difference between induction and deduction
Induction: When you go from a specific observation to a general theory that could explain your observation.
Deduction: When you go from a general theory to a more specific prediction. (Forming your RQs and hypotheses)
Explain ‘abduction’
A state of reasoning where you decide on the most logical conclusion based on your observations. So, you skip the whole research part and therefore your conclusion is not verifiable.
6 characteristics of a hypothesis
- Empirically testable
- Replicable
- Objective
- Transparent
- Falsifiable
- Logically consistent
What is a ‘research objective’?
It indicated the goal of the study and its importance to society or science. The objective should be complete, not vague, clear and not too broad.
5 characteristics of a research question
- Should always end in a question mark
- Should fit the research objective
- May not contain incorrect assumptions
- Is not the same as a survey question
- It should not be vague
Open-ended RQ vs Closed-ended RQ
Open-ended research questions only aim to figure out if there is a relationship.
‘To what extent is there a relationship between A and B’
Closed-ended research questions aim to also find the direction of the relationship.
‘To what extent does A increase/decrease when B increases/decreases’
A hypothesis can not be a normative statement or speculative statement, explain what those statements are
- Normative statement; A judgement about a desirable situation. Example, we should all pass this exam.
- Speculative statement; A statement that can not be scientifically proven. Example, God exists.