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MCE Questions 2 Flashcards

1
Q

Always double–check the ______ version of your email for deliverability purposes.

A

Text

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2
Q

Are operational emails meant for marketing emails?

A

No

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3
Q

Can a person go backwards in program status step number?

A

No

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4
Q

Can communication limits be overwritten? If so, where?

A

Yes. At the email program or smart campaign levels.

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5
Q

Can people be members of multiple programs?

A

Yes

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6
Q

Can tokens be used with the Hidden Field Use Default Value” autofill option?”

A

Yes

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7
Q

Channels are a type of ___, not all ____ are channels

A

tag, tags

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8
Q

Do channels come with a program status step number by default?

A

Yes

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9
Q

Each program can have how many channels?

A

One

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10
Q

How does Default Text differ from Hint Text on a form?

A

Default Text is submittable and you have to delete it before typing.

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11
Q

How many streams can an Engagement Program contain?

A

15

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12
Q

If a campaign’s smart list includes at least one trigger, the campaign is called a _________ campaign.

A

Trigger

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13
Q

If a campaign’s smart list only contains filters, the campaign is called a _________ campaign.

A

Batch

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14
Q

If you have two program statuses that you want a person to move between, what would you do?

A

Give them the same program status step number

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15
Q

In what order are flow steps executed?

A

The order they are listed

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16
Q

In which page meta tag field would you paste additional tracking links (Google Analytics)?

A

Custom HEAD HTML

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17
Q

Is it possible to switch a program’s channel? If so, when?

A

Yes. When the program doesn’t have any members.

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18
Q

Once a person engages, they are a ____________ of that program.

A

member

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19
Q

Provide an example of an Engagement Program channel.

A

Nurture

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20
Q

Provide three examples of Default Program channels.

A 
–List Import
–Online Advertising
–Operational
–Web Content
–Blog Content
–Direct Mail
–Email Blast
–Telemarketing
–Website
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21
Q

Provide three examples of Event Program channels.

A

–Live Event
–Tradeshow
–Webinar
–Road Show

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22
Q

Provide two examples of Email Program channels.

A

–Email Send

–Newsletters

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23
Q

Should you trigger off a webinar attendee’s attendance status? Why/why not?

A

No, because you might not have the recording yet.

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24
Q

True of False: Trigger campaigns can be scheduled

A

False. Only batch campaigns can be scheduled.

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25
Q

True or False: Form Prefill is enabled by default

A

TRUE

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26
Q

What allows cookied/known visitors to a form submit information into a form without typing that information in?

A

Form Prefill

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27
Q

What allows you to gather additional information about a known user every time they visit a form?

A

Progressive Profiling

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28
Q

What are Engagement Programs generally used for?

A

Nurture campaigns

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29
Q

What are the four Program types?

A

–Email
–Engagement
–Event
–Default

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30
Q

What are the reporting purposes of tags?

A
  1. Define a lead’s engagement with your program (known as their status)
  2. Measure if they have reached the desired outcome of the program (known as success status)
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31
Q

What are the two methods of A/B testing an two or more emails?

A

Within a specific email and within an email program

32
Q

What are the two parameters for communication limits?

A

Maximum email per day (midnight to midnight) and per week (rolling seven–day period from midnight to midnight).

33
Q

What do Visibility Rules control with regard to a form?

A

Controls what further options are displayed based on what the user inputs.
–E.g. If country” is U.S., states, not provinces, will be displayed.”

34
Q

What does Max Length control when setting up a form?

A

Maximum length of an input in characters

35
Q

What does the Field Width field control when creating a form?

A

Width of the Field Input area

36
Q

What does the URL Parameter” hidden field parameter do on forms?”

A

Captures URL Parameters (Query strings) from the page the person is on when filling out the form

37
Q

What fields are sent from Marketo to your integrated webinar partner at the time of registration?

A

First Name, Last Name, Email Address

38
Q

What filed type(s) allow Mask Input on forms?

A

Text

39
Q

What flow step sends initial registration information from Marketo to your integrated webinar partner?

A

Change Program Status

40
Q

What form embed code allows you to have the form hover over your content?

A

Lightbox

41
Q

What form Field Type is dedicated to the entry of phone numbers? What is required on entry?

A

Phone Number Field Type. A number must be included.

42
Q

What form Field Type only allow one binary (true/false) value?

A

Checkbox

43
Q

What form field–level input allows phone number fields to be displayed (___) ___ –____?

A

Mask Input

44
Q

What form field–level setting controls the text that appears on hover over the field input area?

A

Instructions

45
Q

What hidden field autofill parameter would you use to capture data from the page a visitor was on immediately prior to filling out a form?

A

Referrer Parameter

46
Q

What hidden field parameter would you use when you want to hard–code a specific value to always be used when a form is submitted?

A

Use Default Value

47
Q

What information is pushed back from your integrated webinar partner to Marketo?

A

Attendance status

48
Q

What is an Event Program generally used for?

A

Live and online events

–Anything with attendees at a specific dat and time

49
Q

What is it called when an Engagement Program sends out an email?

A

A cast

50
Q

What is required of the URL form Field Type?

A

.com

51
Q

What is the difference between the Text and Text Area form Field Types?

A

Text Area is uses text, but in a box format. Requires at least 2 lines.

52
Q

What is the interplay between operational emails and communication limits?

A

Operational emails are counted toward the communication limit, but will still be sent if the communication limit is me.

53
Q

What is the most common form Field Type?

A

Text

54
Q

What is the most flexible type of program?

A

Default

55
Q

What is the process of testing two or more emails or landing pages against each other called?

A

A/B Testing

56
Q

What is the purpose of a hidden field on a form?

A

Write something to the database without the user typing or seeing the data.

57
Q

What is the purpose of communication limits?

A

So someone doesn’t get a ton of emails in a week or day.

58
Q

What is the schedule of email sends called in an Engagement Program?

A

The cadence

59
Q

What kind of emails will be sent to marketing suspended and unsubscribed, but not blacklist?

A

Operational

60
Q

What page meta tag field changes the text displayed in the browser tab?

A

Title

61
Q

What page meta tag field is used for helping search engines, and is no longer relevant?

A

Keyword

62
Q

What page meta tag field shows up below the page title in Google search results?

A

Description

63
Q

What program and channel would you use for a nurture program?

A

–Program: Engagement

–Channel: Nurture

64
Q

What program and channel would you use for a website program?

A

–Program: Default

–Channel: Web Content

65
Q

What program type should be used whenever you have attendees” at a specific date and time?”

A

Event

66
Q

What type of emails would you use for event confirmations and auto responders?

A

Operational

67
Q

When do we use default programs?

A

Whenever a program doesn’t fit within the Email, Engagement, or Event programs

68
Q

When does a validation message appear on a form?

A

When the user tries to submit a form without filling in a required field.

69
Q

When multiple Add Choice” options are added to a flow step, which one applies?”

A

The first matching choice applies.

70
Q

Where does a person update a landing page’s URL?

A

LP Actions > URL Tools > Edit URL Settings

–If you choose to keep both the new and old URLs, a redirect route is created automatically

71
Q

Where does Hint Text appear on a form? Is it submitted?

A

Appears inside the input area as a placeholder.
–Cannot be submitted.
*Use to show people what kind of formatting/content you want

72
Q

Where in Marketo can you change the status step number?

A

Admin

73
Q

Which program type allows the exchange of information with 3rd party integrations such as GoToWebinar?

A

Event

74
Q

Which program type can be built using the program–level calendar?

A

Event

75
Q

Will an Engagement Program send an operational email embedded within the program if a member has met his/her communication limit?

A

No (This is because Engagement Programs ignore an email’s operational status)

76
Q

Will an Engagement Program send an operational email that lives outside the Engagement Program if a member has met his/her communication limit?

A

Yes

77
Q

With which Field Types can different stored” and “displayed” values be used?”

A

Radio and Select

New MCA Flashcards (2 decks)

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