MCE Questions 2 Flashcards by Sol@Brainscape (Tech Support)

Always double–check the ______ version of your email for deliverability purposes.

Text

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Are operational emails meant for marketing emails?

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Can a person go backwards in program status step number?

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Can communication limits be overwritten? If so, where?

Yes. At the email program or smart campaign levels.

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Can people be members of multiple programs?

Yes

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Can tokens be used with the Hidden Field Use Default Value” autofill option?”

Yes

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Channels are a type of ___, not all ____ are channels

tag, tags

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Do channels come with a program status step number by default?

Yes

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Each program can have how many channels?

One

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How does Default Text differ from Hint Text on a form?

Default Text is submittable and you have to delete it before typing.

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How many streams can an Engagement Program contain?

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If a campaign’s smart list includes at least one trigger, the campaign is called a _________ campaign.

Trigger

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If a campaign’s smart list only contains filters, the campaign is called a _________ campaign.

Batch

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If you have two program statuses that you want a person to move between, what would you do?

Give them the same program status step number

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In what order are flow steps executed?

The order they are listed

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In which page meta tag field would you paste additional tracking links (Google Analytics)?

Custom HEAD HTML

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Is it possible to switch a program’s channel? If so, when?

Yes. When the program doesn’t have any members.

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Once a person engages, they are a ____________ of that program.

member

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Provide an example of an Engagement Program channel.

Nurture

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Provide three examples of Default Program channels.

–List Import
–Online Advertising
–Operational
–Web Content
–Blog Content
–Direct Mail
–Email Blast
–Telemarketing
–Website

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Provide three examples of Event Program channels.

–Live Event
–Tradeshow
–Webinar
–Road Show

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Provide two examples of Email Program channels.

–Email Send

–Newsletters

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Should you trigger off a webinar attendee’s attendance status? Why/why not?

No, because you might not have the recording yet.

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True of False: Trigger campaigns can be scheduled

False. Only batch campaigns can be scheduled.

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True or False: Form Prefill is enabled by default

TRUE

What allows cookied/known visitors to a form submit information into a form without typing that information in?

Form Prefill

What allows you to gather additional information about a known user every time they visit a form?

Progressive Profiling

What are Engagement Programs generally used for?

Nurture campaigns

What are the four Program types?

–Email –Engagement –Event –Default

What are the reporting purposes of tags?

1. Define a lead's engagement with your program (known as their status) 2. Measure if they have reached the desired outcome of the program (known as success status)

What are the two methods of A/B testing an two or more emails?

Within a specific email and within an email program

What are the two parameters for communication limits?

Maximum email per day (midnight to midnight) and per week (rolling seven–day period from midnight to midnight).

What do Visibility Rules control with regard to a form?

Controls what further options are displayed based on what the user inputs. –E.g. If country" is U.S., states, not provinces, will be displayed."

What does Max Length control when setting up a form?

Maximum length of an input in characters

What does the Field Width field control when creating a form?

Width of the Field Input area

What does the URL Parameter" hidden field parameter do on forms?"

Captures URL Parameters (Query strings) from the page the person is on when filling out the form

What fields are sent from Marketo to your integrated webinar partner at the time of registration?

First Name, Last Name, Email Address

What filed type(s) allow Mask Input on forms?

Text

What flow step sends initial registration information from Marketo to your integrated webinar partner?

Change Program Status

What form embed code allows you to have the form hover over your content?

Lightbox

What form Field Type is dedicated to the entry of phone numbers? What is required on entry?

Phone Number Field Type. A number must be included.

What form Field Type only allow one binary (true/false) value?

Checkbox

What form field–level input allows phone number fields to be displayed (___) ___ –____?

Mask Input

What form field–level setting controls the text that appears on hover over the field input area?

Instructions

What hidden field autofill parameter would you use to capture data from the page a visitor was on immediately prior to filling out a form?

Referrer Parameter

What hidden field parameter would you use when you want to hard–code a specific value to always be used when a form is submitted?

Use Default Value

What information is pushed back from your integrated webinar partner to Marketo?

Attendance status

What is an Event Program generally used for?

Live and online events | –Anything with attendees at a specific dat and time

What is it called when an Engagement Program sends out an email?

A cast

What is required of the URL form Field Type?

.com

What is the difference between the Text and Text Area form Field Types?

Text Area is uses text, but in a box format. Requires at least 2 lines.

What is the interplay between operational emails and communication limits?

Operational emails are counted toward the communication limit, but will still be sent if the communication limit is me.

What is the most common form Field Type?

Text

What is the most flexible type of program?

Default

What is the process of testing two or more emails or landing pages against each other called?

A/B Testing

What is the purpose of a hidden field on a form?

Write something to the database without the user typing or seeing the data.

What is the purpose of communication limits?

So someone doesn't get a ton of emails in a week or day.

What is the schedule of email sends called in an Engagement Program?

The cadence

What kind of emails will be sent to marketing suspended and unsubscribed, but not blacklist?

Operational

What page meta tag field changes the text displayed in the browser tab?

Title

What page meta tag field is used for helping search engines, and is no longer relevant?

Keyword

What page meta tag field shows up below the page title in Google search results?

Description

What program and channel would you use for a nurture program?

–Program: Engagement | –Channel: Nurture

What program and channel would you use for a website program?

–Program: Default | –Channel: Web Content

What program type should be used whenever you have attendees" at a specific date and time?"

Event

What type of emails would you use for event confirmations and auto responders?

Operational

When do we use default programs?

Whenever a program doesn't fit within the Email, Engagement, or Event programs

When does a validation message appear on a form?

When the user tries to submit a form without filling in a required field.

When multiple Add Choice" options are added to a flow step, which one applies?"

The first matching choice applies.

Where does a person update a landing page's URL?

LP Actions > URL Tools > Edit URL Settings | –If you choose to keep both the new and old URLs, a redirect route is created automatically

Where does Hint Text appear on a form? Is it submitted?

Appears inside the input area as a placeholder. –Cannot be submitted. *Use to show people what kind of formatting/content you want

Where in Marketo can you change the status step number?

Admin

Which program type allows the exchange of information with 3rd party integrations such as GoToWebinar?

Event

Which program type can be built using the program–level calendar?

Event

Will an Engagement Program send an operational email embedded within the program if a member has met his/her communication limit?

No (This is because Engagement Programs ignore an email's operational status)

Will an Engagement Program send an operational email that lives outside the Engagement Program if a member has met his/her communication limit?

Yes

With which Field Types can different stored" and "displayed" values be used?"

Radio and Select