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MCE Questions 1 Flashcards

1
Q

If a program is cloned that has both tentative and confirmed entries in the calendar, which statement is true regarding the state of the entries in the cloned program?

  1. All dates are tentative
  2. All dates remain as they were in the original program
  3. Only dates in the future are tentative; dates in the past are marked as Finished
  4. All entries are erased in the new Program
A

All dates are tentative

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2
Q

Which of the following channel types would you use if creating a new program for lead nurture?

  1. Default
  2. Event
  3. Engagement
  4. Email
A

Engagement

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3
Q

When sending an HTML email, it is best practice to do which of the following?

  1. Create a text version
  2. Send duplicate email
  3. Copy all known leads from the same domain
  4. Add all your site navigation
A

Create a text version

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4
Q

Which of the following are flow actions in a Smart Campaign?

  1. Change score, wait, send email, change data value
  2. Results, subscription, schedule, smart list, flow
  3. My tokens, setup, early stage prospects
  4. Check duplicate create new lead
A

Change score, wait, send email, change data value

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5
Q

Which of the following can you use to filter the info displayed on the calendar?

  1. Entry types
  2. Program types
  3. Workspaces
  4. All of these
A

All of these

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6
Q

You are running a single Program to track your Google AdWords spending for 2013. How many period costs can you set up in the Program?

  1. As many as you need
  2. only one
  3. only one per month
  4. exactly one per Google Ad group
A

As many as you need

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7
Q

If a marketer wants to understand the growth of their database, which report should he/she review?

  1. Leads by status
  2. Leads by revenue stage
  3. Leads by performance
  4. Leads by campaign
A

Leads by performance

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8
Q

What is an engagement campaign?

  1. a method of nurturing leads through regular touched, generally via email
  2. single email blast
  3. method of re–nurturing unsubscribed leads
  4. cookies the leads and should take place on a weekly schedule
A

a method of nurturing leads through regular touched, generally via email

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9
Q

Which type of page can you set up a Landing Page redirect rule?

  1. the Marketo CNAME landing page
  2. a non–Marketo landing page containing Marketo munchkin code
  3. any page
  4. an external hosted landing page
A

the Marketo CNAME landing page

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10
Q

Date/time tokens can be used in Advanced Wait steps in which type of campaign?

  1. Trigger campaigns
  2. Batch campaigns
  3. Integrated campaigns
  4. Token campaigns
A

Trigger campaigns

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11
Q

A marketer wants to use tokens to add more personalized text to a landing page. How can the marketer do this?

  1. from the Insert Elements menu
  2. by selecting New Token in the Property Sheet
  3. from the page elements menu
  4. by going to landing pa
A

from the Insert elements menu

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12
Q

What information is NOT displayed on the email send program dashboard?

  1. opens
  2. clicks
  3. delivered
  4. soft bounces
A

soft bounces

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13
Q

The Assets tab of a program allows you to:

  1. view all local program assets at a glance
  2. view local and global assets
  3. view analytics on the program
  4. create My Tokens
A

view all local program assets at a glance

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14
Q

How many lead records will exist when a person fills out the same Marketo form multiple times with the same email address?

  1. one
  2. two
  3. multiple
  4. zero
A

one

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15
Q

Which of the following is NOT a way to become a member of a program?

  1. Fill out a local form
  2. Attend a webinar synced with the program
  3. Import into a static list in the program
  4. Import into the program member tab
A

Import into a static list in the program

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16
Q

Where in the Marketo system can you generate a list of PURLs in an excel file?

  1. Export in Smart/Static List
  2. Admin section
  3. Landing page editor
  4. landing page setup
A

Export in Smart/Static List

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17
Q

What info is NOT available about images uploaded to Marketo?

  1. URL
  2. Size
  3. Dimensions
  4. Created date
A

created date

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18
Q

What does the administrator NOT have the ability to change:

  1. Location
  2. Time Zone
  3. Language
  4. Primary Email Address
A

Primary Email Address

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19
Q

Which of the following CANNOT be created with a local asset inside a program?

  1. Smart campaign
  2. reports
  3. landing pages
  4. snippets
A

snippets

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20
Q

When initially creating a program, which of the following is NOT an option?

  1. cost
  2. channel
  3. type
  4. name
A

cost

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21
Q

A marketer only wants to ask US leads for their state on a form, which functionality should they use?

  1. hidden field
  2. conditional formatting
  3. field test
  4. visibility rules
A

visibility rules

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22
Q

In SEO, which of the following describes the page optimization score?

  1. an overall ranking of how well your page is optimized for search
  2. the % of your keywords that are optimized for search on that page
  3. the number of keywords divided by the
A

an overall ranking of how well your page is optimized for search

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23
Q

Which statement is true regarding leads with duplicate email addresses?

  1. they cannot be send the same email by the same flow step during a single batch campaign run
  2. they can never be sent the same email
  3. they cannot qualify for the same smar
A

they cannot be send the same email by the same flow step during a single batch campaign run

24
Q

Which of the following can NOT be done to an existing user?

  1. delete the user
  2. reuse the sandbox login
  3. reset the password
  4. change the user role
A

reuse the sandbox login

25
Q

Which statement is true regarding an anchor entry?

  1. is it used as a reference when rescheduling all entries in a program
  2. it is the primary event date that you use for planning
  3. it has different icon to help you find the event
  4. it is the e
A

is it used as a reference when rescheduling all entries in a program

26
Q

To prevent a marketo form fillout from updating existing data in the lead source field you can do which of the following?

  1. block field updates in the field management area of admin
  2. create new custom layout in the field management area of the ad
A

block field updates in the field management area of admin

27
Q

Which of the following is NOT a field type available when creating a custom field?

  1. multi–select
  2. string
  3. integer
  4. date/time
A

multi–select

28
Q

You have a program with March as the period cost. A new lead enters in April. Which period cost will the lead be attributed to?

  1. march
  2. april
  3. the period cost associated with the lead’s acquisition program
  4. the lead’s acquisition cost will
A

March

29
Q

A marketer would like to send an email alert in a trigger campaign. Which of the following can not be sent as an alert email?

  1. lead owner
  2. account owner
  3. opportunity owner
  4. a lead or program token
A

Opportunity owner

30
Q

Landing page elements include:

  1. forms, rectangles, images
  2. spreadsheets and ICS files
  3. iframes, campaigns, lead reports
  4. system tokens and smart lists
A

forms, rectangles, images

31
Q

Which of the following best describes a Snippet?

  1. an object in the system where rules can be set to change content for use in a landing page or email
  2. a piece of html provided by the munchkin javascript
  3. a portion of a smart campaign flow
    4.
A

an object in the system where rules can be set to change content for use in a landing page or email

32
Q

Which of the following is used most frequently t help determine lead status?

  1. scoring
  2. nurture campaign duration
  3. remove from flow
  4. marketing suspend status
A

Scoring

33
Q

If a marketer wanted to limit his/her web page activity report to only show leads in germany, which of the following sections would you modify?

  1. report
  2. smart list
  3. setup
  4. subscription
A

smart list

34
Q

How can you quickly change the program status of a lead in a program?

  1. member tab > change status
  2. setup tab > change status
  3. tokens tab > change status
  4. assets tab > change status
A

member tab > change status

35
Q

The default entry types for the marketing calendar will be which of the following? (choose 2)

  1. email programs
  2. smart campaign with email
  3. webinar
  4. to do
A
  1. email programs

2. smart campaign with email

36
Q

Which kind of styling is allowed in the text version of an email?

  1. styling is not allowed
  2. bold, italics, and underline
  3. font size
  4. font type
A

styling is not allowed

37
Q

Which of the following messages in the list import wizard indicates that field updates have been blocked for a specific field when uploading lists?

  1. BLOCKED (field management)
  2. INGNORED (system)
  3. IGNORED (unknown)
  4. BLOCKED (skip updates)
A

BLOCKED (field management)

38
Q

When you create a new user role, which of the following permissions is not an option that can be granted to new users?

  1. access to the API
  2. access to specific folders
  3. access to reports
  4. access to database exports
A

access to specific folders

39
Q

Where do you define segments?

  1. lead database
  2. personalization center
  3. email editor
  4. design studio
A

lead database

40
Q

Which tab on the lead detail page will you fine information from CRM account field?

  1. SFDC custom fields
  2. company information
  3. lead information
  4. opportunity information
A

company information

41
Q

Which of the following best describes the tentative date in the program schedule view?

  1. an entry that represents a smart campaign or email program that will not run unless confirmed
  2. an entry that is used to reschedule all of the other entires i
A

an entry that represents a smart campaign or email program that will not run unless confirmed

42
Q

What is a PURL?

  1. a dynamic landing page that is personalized based on the URL
  2. any landing page that will not redirect to another page
  3. any landing page with tokens on it
  4. a URL with more than one CNAME attached to it
A

a dynamic landing page that is personalized based on the URL

43
Q

When adding filters for a smart list, which feature allows you to control how they are applied?

  1. smart list rule logic
  2. constraints
  3. clone smart list
  4. lead attributes
A

smart list rule logic

44
Q

You have an acquisition cost for Jan, Feb, Mar, Apr, and a lead enters in July, Which period cost will their acquisition be attributed to?

  1. april
  2. july
  3. distributed among all 4 months
  4. no acquisition cost will be accounted for
A

April

45
Q

Which element CANNOT be dragged onto a landing page?

  1. section
  2. rectangle
  3. custom HTML
  4. rech text
A

section

46
Q

You want to pull a list of leads who status changed to MQL in the past 30 days. What feature should you use?

  1. add choice
  2. advanced filters
  3. cached list
  4. add constraint
A

add constraint

47
Q

To filter an email performance report, where would you go?

  1. smart list
  2. setup tab
  3. filter tab
  4. setup bar
A

smart list

48
Q

When creating a smart list, which filter type is NOT available?

  1. custom filters
  2. company attributes
  3. lead history
  4. inactivity filters
A

custom filters

49
Q

Which of the following differs when importing a list directly into a program versus importing a list into a static list?

  1. program acquisition
  2. list import mode
  3. import aliases
  4. field mappings
A

program acquisition

50
Q

When would you use a static list?

  1. when you want to export records to word
  2. when you want to filter on CRM fields
  3. when you want to import leads from another system
  4. when you want to filter on behavior
A

when you want to import leads from another system

51
Q

A smart campaign consists of which of the following elements?

  1. smart list, flow, schedule
  2. subscription, setup, smart list
  3. lead report, subscription, results
  4. schedule, lead report, setup
A

smart list, flow, schedule

52
Q

Which of the following CANNOT be used to filter data for smart lists?

  1. the number of unique web page visits
  2. fields on a lead record
  3. membership in a program
  4. activities from the activity log in the past 90 days
A

the number of unique web page visits

53
Q

Tags are used

  1. further categorize programs or program types
  2. capture attributes of individual leads
  3. locate hidden fields on forms
  4. to mark custom fields
A

further categorize programs or program types

54
Q

What is the size limit for images and files uploaded into Marketo?

  1. 10 MB
  2. 25 MB
  3. 50 MB
  4. 100 MB
A

50 MB

55
Q

To trigger a smart campaign when a new lead enters the system by filling out a a specific form, you should use:

  1. the lead is created trigger and add the form name constraint to pick the exact form
  2. the lead creation program type
  3. a choice in
A

the lead is created trigger and add the form name constraint to pick the exact form

56
Q

Which of the following item(s) will communication limits apply?

  1. all programs and smart campaigns
  2. A/B tests
  3. form fill outs
  4. email programs only
A

all programs and smart campaigns

57
Q

You cannot use tokens in:

  1. flow actions
  2. smart lists
  3. emails
  4. landing pages
A

smart lists

New MCA Flashcards (2 decks)

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