McDonalds: Global Marketing Flashcards
Global Systems
What is McDonald’s marketing strategy?
They use aspects of segmentation, targeting, positioning and differentiation.
What type of marketing plan do they use?
A dual marketing plan, balancing between standardization and adaption
How does McDonalds use glocalisation?
They produce goods that are adapted to the local area and that stick to the cultural roots e.g. McBurritos in Mexico
How many restaurants are there worldwide as of 2022?
40,725
How much revenue do they get as of 2021
$23 billion
How many countries have restaurants in?
118
How many people do they serve globally per day?
69 million
How many workers do they have worldwide?
2 million in restaurants, 200,000 office workers
what percentage of restaurants are independent franchises?
93%
How much did the US contribute to the annual revenue?
$9.42 billion
What is the global net income?
$7.54 billion as of 2021
What is the division of labor?
They are highly reliant on low-skilled workers such as college students. Because lots of people are leaving, they are often always hiring
