Apple Inc.- TNC Flashcards

1
Q

Where is Apple based?

A

Cupertino, northern California

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2
Q

When did the company start?

A

1976

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3
Q

When did Apple experience phenomenal growth?

A

2000

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4
Q

What had Apple achieved by 2019?

A
  1. Largest IT company by revenue
  2. 3rd largest mobile phone manufacturer
  3. No. 1 global brand by value ($234 billion)
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5
Q

What are some factors that have led to Apple’s success?

A
  1. Stylish, well designed products
  2. Slick marketing and branding, generating a growing number of customers with brand loyalty
  3. Innovative products that are regularly updates
  4. focus on highly mobile devices
  5. Selling products and services online together with ancillary products
  6. Diversification into new technologies and platforms as they evolve
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6
Q
A
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