Apple Inc.- TNC Flashcards
1
Q
Where is Apple based?
A
Cupertino, northern California
2
Q
When did the company start?
A
1976
3
Q
When did Apple experience phenomenal growth?
A
2000
4
Q
What had Apple achieved by 2019?
A
- Largest IT company by revenue
- 3rd largest mobile phone manufacturer
- No. 1 global brand by value ($234 billion)
5
Q
What are some factors that have led to Apple’s success?
A
- Stylish, well designed products
- Slick marketing and branding, generating a growing number of customers with brand loyalty
- Innovative products that are regularly updates
- focus on highly mobile devices
- Selling products and services online together with ancillary products
- Diversification into new technologies and platforms as they evolve
6
Q
A