Mc Donalds

Question 1

Define the role of technology in enhancing efficiency and customer experience in the fast-food industry, using McDonald’s as an example.

Answer 1

To perform tasks with reduced human assistance.

Question 2

Identify four reasons why McDonald’s employs technology in its operations.

Answer 2

Productivity
Cost savings
Reduced errors
Customer satisfaction

Question 3

Discuss three potential drawbacks or challenges of implementing technology in McDonald’s restaurants.

Answer 3

Initial costs
Job displacement
Lack of flexibility
Limited creativity

Question 4

Explain how McDonald’s uses self-service kiosks and technology ordering systems to increase customer satisfaction.

Answer 4

Increase customer satisfaction, with self-service kiosks and technology ordering systems, customers can customise their orders easily, leading to greater accuracy and fewer mistakes.

Question 5

How does the use of technology contribute to McDonald’s success in the fast-food market?

Answer 5

The use of technology contributes to McDonald’s success in the fast-food market by boosting customer satisfaction, lowering labour costs, and increasing operational efficiency.