MC Digital Media Flashcards
Digital media definition
A type of electronic media whereby data is stored in digital as opposed to analogue form.
Consumer power (5)
1) control over relationship
2) abundance of information
3) aggregation
4) expression of opinions
5) self liberation
Apps definition
A software application designed to function on smartphones, tablets and other mobile devices.
SEM definition
- search engine marketing
- seeks to increase a website or web pages visibility and ranking in search engine results pages through advertising and optimisation.
SEO definition
- search engine optimisation
- seek to enhance the performance of a website or web page in the search engines natural or organic unpaid search results.
Key functions of brand related websites (10)
1) disseminate product related information
2) consolidate brand image
3) facilitate direct marketing activities
4) provide platform for e-commerce
5) sales promotions
6) online games and competitions
7) communicate PR related information
8) facilitate B2C interaction
9) facilitate C2C interaction
10) anchor for social media sites/activities
Hierarchy of effects re website engagement (5)
1) attract customers to site
2) engage customers
3) retain customers
4) learn about customers
5) relate to your customers
Mobile commerce definition
- mCommerce
- giving the consumer the means to conduct electronic commerce directly in any location, using wireless technology.
Factors that lead to effective websites (7) + example
1) context - layout and design
2) content - narrative, text and pictures
3) commerce - commercial transactions, identify retail outlets
4) community - user to user communication, chat rooms
5) connection - linked to other sites
6) customisation - clusters of material to different target markets
7) communication - contact the company
Advertising via the Internet (6)
1) banners
2) sponsorships
3) pop ups/pop unders
4) interstitials
5) push technology
6) links
Advertising via Websites (4)
1) paid search
2) behavioural targeting
3) contextual ads
4) via blogs
User generated content
- definition
- 1 point
- 4 examples
- consumer generated media encompassing opinions, experiences, advice and commentary about products, brands, companies, and services usually informed by personal experience that exists in consumer generated postings on Internet discussion boards, forums, Usenet groups and blogs.
- key differentiator is content is created by the users of the site as opposed to site providers.
- platforms include Facebook, YouTube, Instagram, Twitter.
User generated advertising
- definition
- one point
- public ally disseminated, consumer generated advertising messages whose subject is a collectively recognised brand.
- typically occurs in response to traditional advertising, supporting it, opposing it or making fun of it.
Online gaming terms (5)
1) gamification
2) product placements
3) advergames
4) telepresence
5) second lifers
Gamification definition
The application of game concepts and mechanics to traditionally non-game channels so as to deliver deeper engagement with the target market
