MAVT: Weights

Question 1

What is the interpretation of weights “within” an attribute?

Answer 1

Attribute weights reflect the additional value generated by increasing the attribute from its least-preffered to the most-preffered level

Question 2

What is the interpretation of weights “between” attributes?

Answer 2

w1= 0.3
w2= 0.6
–>Increasing attribute a2 from its least preffered to most preffered contributes to the overall valuation twice as much as an increase in attribute a1

Question 3

Describe the range effect?

Answer 3

Important cognitive bias:
* If the attribute rate changes, the decision weights have to change

Question 4

If all attribute ranges are kept constant and the range of one attribute decreases ….

Answer 4

the corresponding weight must decrease