MATERIAL SELF

Question 1

what are four political cultures, that function as consumer cultures?

Answer 1

Hierarchical or Elitist
Individualist
Egalitarian, and
Fatalist

Question 2

It describes as a lifestyle or culture facilitated in the market which focused on spending money to buy and consumes goods and services in a capitalist economy.

Answer 2

CONSUMER CULTURE

Question 3

Who are the scientists that implemented the four political cultures, that function as consumer culture?

Answer 3

Berger, Aaron Wildavsky, and Mary Douglas

Question 4

WHAT ARE THE HIERARCHY OF THE MATERIAL SELF?

Answer 4

BODY
CLOTHING
FAMILY
HOUSE
OTHER PROPERTIES

Question 5

The 19th century philosopher said that the self is everything that an individual considers to be his or hers, not only his/her other body possessions but also his or her reputation and beliefs.

Answer 5

WILLIAM JAMES

Question 6

states that obtaining a new possession often creates a spiral of consumption which leads you to acquire more new things.

Answer 6

Diderot Effect

Question 7

“I was absolute master of my old dressing gown, but I have become a slave to my new one.”

Answer 7

DENIS DIDEROT

Question 8

In his Microcosmus (1890) asserted that each time we get to wear garments of varying kind is a chance for us to “bring them into relationship with the surface of the body” and inject them with the very “consciousness of our personal existence.”

Answer 8

HERMANN LOTZE

Question 9

is considered as the constituent unit.

Answer 9

PHYSICAL BODY

Question 10

It is where many aspects of your life have been developed, it is where you feel most comfortable, and it is greatly linked to your identity.

Answer 10

HOUSE

Question 11

Another component of the material self that people wear. It also represent the self.

Answer 11

CLOTHING

Question 12

These people are likely to shape and influence the development of one’s self and identity.

Answer 12

FAMILY

Question 13

“Consumerism has attached itself to a novel identity politics in which business itself plays in forging identities conducive to buying and selling.”

Answer 13

Benjamin Barber

Question 14

The purchase of an item, is not just considered as an investment in monetary sense (because you can always sell it sooner or later) but also from the standpoint of material self.

Answer 14

OTHER PROPERTIES

Question 15

“To see someone not seeing is the best way of seeing intensely what he doesn’t see.”

Answer 15

Roland Barthes

Question 16

A Swiss linguist, semiotician, and philosopher. His ideas laid a foundation for many significant developments in both linguistics and semiotics in the 20th century.
Meanings are based off conventions and are, by nature, arbitrary.

Answer 16

FERDINAND DE SAUSSURE

Question 17

the concept or abstraction attached to it.

Answer 17

signified

Question 18

which can be a phrase, sound, or image

Answer 18

signifier

Question 19

is language as a structure that dictates the rules and conventions.

Answer 19

LANGUE

Question 20

is any linguistic fragment or item extracted from the structure.

Answer 20

PAROLE

Question 21

Who coined the terms langue and parole.?

Answer 21

Saussure

Question 22

The mental concept E.g. fruit, fresh, healthy, Temptation, teacher’s pet, phone

Answer 22

SIGNIFIED

Question 23

The physical existence (sound, word, image) E.g. red, leaf, round

Answer 23

SIGNIFIER

Question 24

is defined as the literal interpretation of something.

Answer 24

DENOTATION

Question 25

pertains to culture specific meanings and ideologies, attached to it for

Answer 25

CONNOTATION

Question 26

observed that advertisers strive to peddle to the public not just consumer goods but also the ideologies and mystification that seem to permeate them.

Answer 26

Roland Barthes

Question 27

underlines the importance of text in making sense of an image.

Answer 27

ANCHORAGE

Question 28

puts emphasis on a more complementary relationship between the two.

Answer 28

RELAY

Question 29

In his book “Rhetoric of the Image“, he wrote of two kinds of relationship between text and image: anchorage and relay.

Answer 29

Roland Barthes