MATERIAL SELF Flashcards
what are four political cultures, that function as consumer cultures?
Hierarchical or Elitist
Individualist
Egalitarian, and
Fatalist
It describes as a lifestyle or culture facilitated in the market which focused on spending money to buy and consumes goods and services in a capitalist economy.
CONSUMER CULTURE
Who are the scientists that implemented the four political cultures, that function as consumer culture?
Berger, Aaron Wildavsky, and Mary Douglas
WHAT ARE THE HIERARCHY OF THE MATERIAL SELF?
BODY
CLOTHING
FAMILY
HOUSE
OTHER PROPERTIES
The 19th century philosopher said that the self is everything that an individual considers to be his or hers, not only his/her other body possessions but also his or her reputation and beliefs.
WILLIAM JAMES
states that obtaining a new possession often creates a spiral of consumption which leads you to acquire more new things.
Diderot Effect
“I was absolute master of my old dressing gown, but I have become a slave to my new one.”
DENIS DIDEROT
In his Microcosmus (1890) asserted that each time we get to wear garments of varying kind is a chance for us to “bring them into relationship with the surface of the body” and inject them with the very “consciousness of our personal existence.”
HERMANN LOTZE
is considered as the constituent unit.
PHYSICAL BODY
It is where many aspects of your life have been developed, it is where you feel most comfortable, and it is greatly linked to your identity.
HOUSE
Another component of the material self that people wear. It also represent the self.
CLOTHING
These people are likely to shape and influence the development of one’s self and identity.
FAMILY
“Consumerism has attached itself to a novel identity politics in which business itself plays in forging identities conducive to buying and selling.”
Benjamin Barber
The purchase of an item, is not just considered as an investment in monetary sense (because you can always sell it sooner or later) but also from the standpoint of material self.
OTHER PROPERTIES
“To see someone not seeing is the best way of seeing intensely what he doesn’t see.”
Roland Barthes
A Swiss linguist, semiotician, and philosopher. His ideas laid a foundation for many significant developments in both linguistics and semiotics in the 20th century.
Meanings are based off conventions and are, by nature, arbitrary.
FERDINAND DE SAUSSURE
the concept or abstraction attached to it.
signified
which can be a phrase, sound, or image
signifier
is language as a structure that dictates the rules and conventions.
LANGUE
is any linguistic fragment or item extracted from the structure.
PAROLE
Who coined the terms langue and parole.?
Saussure
The mental concept E.g. fruit, fresh, healthy, Temptation, teacher’s pet, phone
SIGNIFIED
The physical existence (sound, word, image) E.g. red, leaf, round
SIGNIFIER
is defined as the literal interpretation of something.
DENOTATION
