Mateial/Economic Self

Question 1

refers to how a person’s behavior, attitude, or feelings can change when they are convinced that they have received or experienced something which causes the change.

Answer 1

Placebo Effect

Question 2

Maslow’s Hierarchy of Needs

Answer 2

Physiological needs
Safety needs
Love and belonging
Esteem needs
Self-actualization

Question 3

such as food, water, sleep, excretion

Answer 3

Physiological needs

Question 4

security and protection

Answer 4

Safety needs

Question 5

social needs like friendship, intimacy, and family

Answer 5

Love and belonging

Question 6

like recognition, achievement, respect from others

Answer 6

Esteem needs

Question 7

which is achieving one’s full potential and creative needs

Answer 7

Self-actualization

Question 8

The process by which we put to use material or economic goods is called

Answer 8

Consumption

Question 9

Four Different types of Self-congruity

Answer 9

Positive self-congruity
Positive self-incongruity
Negative self-congruity
Negative self-incongruity

Question 10

there is a positive product image and a positive self-image.

Answer 10

Positive self-congruity

Question 11

there is a positive product-image and a negative self-image.

Answer 11

Positive self-incongruity

Question 12

there is a negative product-image and a negative self-image

Answer 12

Negative self-congruity

Question 13

there is a negative product-image anda positive self-image.

Answer 13

Negative self-incongruity

Question 14

This association you
create between the product and the person is due to _____________________.
These are the meanings you attach to products

Answer 14

Product Symbolic Cues

Question 15

So, when you personally
create in your head thoughts about how the products are, you are then creating ______________. You use these images to help you decidewhether the product is good or not

Answer 15

retail patron images.