mass media pt 2

Question 1

what are the 2 major factors that effect political opinions

Answer 1

family and school

Question 2

public opinion in the united state is typically

Answer 2

divided

Question 3

def of public opinion

Answer 3

the attitudes held by a significant number of people regarding public affairs

Question 4

def of political socialization

Answer 4

the proccess by which a person gains his or her political views

Question 5

4 other key factors that influence public opinion

Answer 5

mass media, peer groups, opinion leaders, historical events

Question 6

mass media consits of what 4 things

Answer 6

radio, TV, magaizines, and the newspaper

Question 7

what percentage of US housholds own a tv

Answer 7

98%

Question 8

the great depression shifted population support towards what political party

Answer 8

democratic

Question 9

what 6 events caused americans to loose respect for the government

Answer 9

assassination of nixon
assassination of mlk
resignation of pres nixon
watergate scandal
civil rights movement
vietnam war

Question 10

how is public opinion measured

Answer 10

election results, polls, personal contacts, and media reporting

Question 11

most common form of polls

Answer 11

straw polls

Question 12

most accurate form of polls

Answer 12

scientific polls

Question 13

how do straw polls work

Answer 13

asking many people the same question (often unreliable)

Question 14

definition of the universe

Answer 14

the group whos opinion the poll is trying to discover

Question 15

the concrete number that polls must use to represent the population is

Answer 15

1500 people

Question 16

def of interest groups

Answer 16

groups of people who share the same opinion

Question 17

public opinion is best measure by

Answer 17

polls, specifically scientific polls

Question 18

2 best known polling organizations

Answer 18

gallop and pew

Question 19

5 steps of taking a poll

Answer 19

1) define the universe to be surveyed
2)construct a sample
3)prepare valid questions
4) select and control how the poll is taken
5) analyze and report results

Question 20

typical number for margin of error in a scientific poll

Answer 20

+or- 3%

Question 21

a less complicated but less accurate sample is a

Answer 21

quota sample

Question 22

quota samples are hard to be accurate because

Answer 22

try and show the characteristics of a certain category however many people are apart of multiple categories

Question 23

most polls today are through

Answer 23

telephone surveys

Question 24

when evaluating a polls METHODS ask yourself the following 4 questions

Answer 24

what is the universe
how was the sample selected
how were the questions written and asked
when was the data collected

Question 25

when evaluating a polls INTENT ask yourself the following 2 questions

Answer 25

who is responsible
why is it being conducted

Question 26

scientific polls have difficulty measuring what 3 things

Answer 26

intensity, stability, and relevance

Question 27

stability

Answer 27

how likely an opinion is to change

Question 28

intensity

Answer 28

how strongly someone holds to an opinion

Question 29

relevance

Answer 29

how important is the opinion to the person who holds it

Question 30

polls are best at

Answer 30

focusing attention on public questions and stimulating discussions about them

Question 31

5 major types of mass media

Answer 31

TV, internet, radio, newspapers, magazines

Question 32

what percent of americans use TV as their main source of news

Answer 32

80%

Question 33

what type of media covers news in the greatest depth

Answer 33

newspapers

Question 34

what is another name for sensational journalism

Answer 34

yellow journalism

Question 35

talks that FDR gave durring the great depression over the radio

Answer 35

fireside chats

Question 36

mass media is ______ of government control

Answer 36

indepedent

Question 37

the main source of news in the colonies and early nation was

Answer 37

newspapers

Question 38

what source of news became the most popular in the 20s and 30s

Answer 38

radio

Question 39

what does pbs stand for

Answer 39

public broadcasting system

Question 40

what percent of the nations adults read a newspaper daily

Answer 40

45%

Question 41

what source of news began to boom in the 1950s and replaced newspapers as the main source of political info

Answer 41

TV

Question 42

what fraction of americans say they go online/ the internet on a regular basis

Answer 42

2/3

Question 43

the 2nd leading source of political news is

Answer 43

the internet

Question 44

order of news sources by most used

Answer 44

TV
The internet
radio
newspapers

Question 45

3 major national TV networks that dominated early TV news

Answer 45

ABC, CBS, NBC

Question 46

independent broadcasting groups that have challenged the major networks are

Answer 46

CNN and PBS

Question 47

people tend to follow _____ _____ that agrees with their own opinions

Answer 47

political news

Question 48

few people follow media coverage of ______ ___ very closely

Answer 48

political events

Question 49

2 news sources that do not have in depth news coverage and often dont cover public affairs

Answer 49

TV, Radio

Question 50

2 ways candidates for public office control their media image

Answer 50

stages events, sound bites

Question 51

the media tells people

Answer 51

what to think about