mass media effects models Flashcards
1
Q
hypodermic needle theory
A
viewer receives media and takes it in to be true
as if injected with information and opinions
2
Q
two step flow
A
an opinion leader, shares views from media, audience receive this knowledge to be true
3
Q
reception theory
what does
dominant negotiated and opposed mean
A
d= agree with view
n=partly agree, question it
o=disagree strongly
4
Q
uses and gratification
A
diversion(escape)
personal relationships(lonely)
personal identity (find yourself)
surveillance (news)
5
Q
cultivation
A
drip fed ideas until you believe them
