key words Flashcards
vertical integration
when every stage of the media production is controlled by one company
horizontal integration
when media corps diversify across different forms of media and creates synergies between them
media conglomerate
ownership of lots of little businesses like coke
synergy
interactions between products or organisations
legitimation
justifies the system
false consciousness
illusion installed into the wc that society is fair
market mechanism
supply in demand
hegemony
where the ideology of the ruling class is accepted as common sense
ideological state apparatus
brainwashes us to control us
folk culture
wc culture
simple cheap community
cultural imperialism
forcing the western culture upon other cultures
completely dominates a culture
eg. maccys in india
cultural flow
culture moving from place to place. creates hybrid cultures. mixtures.
public sphere
public place to talk without fear of arrest
reception theory
how an audience receives media
