Mass Media And Traditional Gender Role Socialisation Flashcards
1
Q
Billington et al
A
Mass media have traditionally portrayed masculinity as dominant and femininity as subordinate
2
Q
Women’s roles
A
Domestic setting, housewives, mothers, consumers
3
Q
Coughlan
A
Increased sexualisation of images of women in the media
4
Q
Tebbel
A
More than ten times more adverts and articles about weight loss in women’s magazines than in men’s
5
Q
What is assumed about women?
A
They passively accept traditional gender identity imposed in them
6
Q
Women now
A
Challenge and resist attempts to make them conform to hegemonic gender stereotypes
7
Q
Connolly
A
Children brought own expectations about gender into school
- gender interacted with ethnicity
- black girls willing to challenge the idea that boys would be dominant in school
8
Q
Hegemonic masculinity
A
White middle class men - values rationality, control, power, toughness and dominance
9
Q
What does hegemony look down on
A
Weakness - displaying affection - linked to women
