Mass Media Agent Of Secondary Socialisation

Question 1

What do the media offer

Answer 1

A window onto the wider world

- provides us with role models

Question 2

Why are Marxist sociologists critical of mass media?

Answer 2

Responsible for the indoctrination into the values of capitalism

Question 3

What sort of sociologist is Marcuse?

Answer 3

Marxist

Question 4

Marcuse suggested that

Answer 4

Popular culture has a negative effect on culture

Question 5

Marsh and Keating (Marxists)

Answer 5

Popular culture is a false culture devised by capitalism to keep the masses content

Question 6

False needs

Answer 6

Non essential consumer goods

- materialism

Question 7

Steve Barnett

Answer 7

Quality tv declining and replaced by dumbed down television

Question 8

Barnett and Curry

Answer 8

Socialised into not being able to think for ourselves

Question 9

Active audience model

Answer 9

People interpret media in different ways - don’t always passively accept what is being fed to them

Question 10

Marxist studies of benefit claimants

Answer 10

Media portrays them as ‘scroungers’ - audience therefore has a negative attitude toward them

Question 11

Postman

Answer 11

Children have a loss of innocence due to overexposure to sex and violence compared to 50 years ago

Question 12

Interpretivists on parenting

Answer 12

Parenting is a learning process