Mass Media Flashcards
Technology-driven and usually profit-driven methods of communicating meaningful information between one source and many recipients or between many sources and many recipients
Mass Media
- Newspaper, radio and television
- to reach mass audiences using broadcast model of communication, transmitting standardized info from single sources to many audience members
Traditional Technology
- Internet and internet based technologies like social media
- many models of communication, circulates digitized niche content to fragmented audiences
New Technology
Analyses how large media corporations use their power to shape people’s ideas in support of the core values of capitalism, democracy and consumerism
Political Economy Approach
Analyses the effects of media representations on audience members and recognizes that dominant and alternative representations compete for audience attention
Cultural Studies Approach
Analyses audience interaction with media messages and emphasizes the creativity of audience members in interpreting media messages
Reception Analysis Approach
- Allows people to be involved in production and circulation of media, shifting control away from large corporations and into the hands of the masses
- share information, collaborate in media production, and engage in social activism
- Limited by digital divide
Democratic Potential of Mass Media
Involves the acquisition by one company of other companies in related fields
Corporate Integration
Process where western (mainly American) media unites, circulate and impose western culture and values throughout the world via media products and texts
Cultural Imperialism
Inequalities in access to the internet and new media - it encompasses division in terms of access, activity and know-how
Digital Divide
Social world composed of members who do not necessarily know each other or meet in person yet consider themselves part of that social world
Imagined Community
Denotes the process whereby the ownership and control of the media becomes more centralized
Media Concentration
Holds that people are programmed to buy, aspire, envy, vote, eat, dress, dance, protest and love in ways that suit those who control the mass media and entice us with their ideas of the good life
Media Determinism
Holds that ordinary people decide who we are and which imagines communities we will join, the mass media merely offering us an inviting menu of options almost without end
Media Voluntarism
- Believes that involuntary socialization in total institutions where original self identity is eroded and new one is cerated
- Can be done through rituals, humiliation, inflicting pain
- ex. residential schools
Erving Geoffman
