MASS MEDIA

Question 1

what are sociological persepctives

Answer 1

the different ways in wich sociologists veiw society. they may align themslves with a partivuar way of veiwing society based on personaal values. others look to study in a detached way and objective veiw point.

Question 2

what is the structural approach to veiwing society

Answer 2

studying the imapct of socail factors on individuals

Question 3

structral approach approach theories

Answer 3

socail forces shape the behavior of individuals. macro sociology-examining social trends and making broad conclusions about human behavior. broken into conflict and consensus theories

Question 4

conflict and consensus theories

Answer 4

conflict:
marxism + feminism-groups that compete for power in society
consensus:
functionalism-society is balanced and people have a common identity

Question 5

what is the social actiona approachto studying society

Answer 5

that everyone has free will to make choices

Question 6

social actions thoeries

Answer 6

examine society of a micro level. society is made from individuals with free will and the experinces of individuals. those whos stories are less likely to be tols

Question 7

most common socail action theorie

Answer 7

interactionalism

Question 8

how does the media reprisent the english

Answer 8

vir, hall and foye(2018) the BBC was said t have more of a southern enhlish and london biase - reprseting the intrests of english veiwers over other nations

Question 9

what did vir hall and foye find about scottish peoples feelings

Answer 9

they found that those living in scottland highlands felt very under repistented in the media
“i think sport is very much english broadcast amd scottland is left behind”
“the scottish person is always drunk- and an abusive drunk at that”

Question 10

what did nulhern say about the irish in media

Answer 10

mulhern is an irish journalist who is critical of the irish reprisentation in media and says that irish nationals are steryotyped in 2 ways

Question 11

2 ways mulhern says irish are streyotyped

Answer 11

1. homesick adn drinking ad guiness while lestining to ballads in north london
2. too sucessfull to be homesick while making megabucks in the city and reporting good wealth home via skype

Question 12

what did graham say about the reprisentation on the welsh in media

Answer 12

suggests that the media can sometimes forces other nations into TV programmes leading to ‘tokenism’. one participant discussed ‘Gavin and stacey - its all about portraying welsh as thick”

Question 13

what did vir hall and foye say about the reprisentation on welsh in media

Answer 13

in wales there was a perception that relality TV can explloitative in portrayl of welsh- show in dirty sanches and the valleys. however personalities such as alex jones show the BBC potentially doing more than other boradacster in britain

Question 14

what si a multicutral society

Answer 14

the UK is a multicultral society this its population is made from a wide range of people with different cultures and ethnic group

Question 15

what does barker say about multicultural societies

Answer 15

they welcome the presence of a range of different groups

Question 16

what % of the uk popluation is white and uk born

Answer 16

white = 81.7%
born in the uk = 92.9%
non uk born = 7.1%

Question 17

what % of the uk population is asian and uk born

Answer 17

asian = 9.3%
uk born = 42%
non uk born = 58%

Question 18

what % of the uk population is black african and uk born

Answer 18

black african = 2.5 %
uk born = 32.7%
non uk born = 67.3%

Question 19

what % of the uk population is black carribean and uk born

Answer 19

black carribean = 1%
uk born = 60.1%
non uk born = 39.9%

Question 20

what did the 2021 consesus show about the population of the uk

Answer 20

specfically british white people make up around 83% of the populatin and the remaining 17% is made from other ethnic minorities such as asian (9.3%) or black african (1%)

Question 21

what is assimilation

Answer 21

refers to the idea that ethnis groups will drop their own traditinal normas and values and adpot those of white british people in order to ‘inteqiate’ - often associated with functional studies

Question 22

van dijk (1991) study

Answer 22

studies the reprisentation of ethinic groups in the uk and ntherlands media over a 10 year period. he used also used content analysis to examine symbols lanuguage and images relating to reprisenting of ethinicity in the media . he discovered many groups were steryotyoed and particularly examined how black people were steryotyped and found ethnic groups were steryotyped in 5 ways

Question 23

how are ethnic groups reprisented as criminals

Answer 23

the word ‘black’ is often used in description of criminals, but the word ‘white’ is not used in the same way. in support of what Van dijk says about thos stereotype, Hall also found that often dolk devils of ‘black muggers’ are portrayed in media texts

Question 24

how are ethnic groups reprisented as abnormal

Answer 24

abnormal: negitive portrayls of ‘abnormal’ cultural pratices are often presented in documentraies and in soap operas ect. blanket terminolgy us used when disscussing those, for exa,ple ‘asian culture’ Vanm dijk states that this is an oversimplification. asia is a large area with a range of cultural practices

Question 25

how are ethnic groups reprisented as a threat

Answer 25

tabliods present immgrants and asylum seekers as ‘taking scarce jobs’ British ‘resources’ and being a drain on the state. in support of Van Dijks ideas Nahdi found that portrayls of muslims, in particular were very negative-often seen as ‘intolerant, misoginistic, violent or cruel and finally strange or different’

Question 26

how are ethnic groups reprisented as dependent

Answer 26

negative portrayals of ‘abnormal’ it was found that less developed countries were described as ‘coupe-war-famine-syndrome’ with little discussion of their exploitation by western countries

Question 27

how are ethnic groups reprisented as unimportant

Answer 27

priority was given to reporting issue that impact white people. Ligali states that the has been acused of institutionally racism due to reporting less incidences of murders again minority ethnic groups.
‘missing white woman syndrome’ and ‘perfect victim’