MASS MEDIA Flashcards
what are sociological persepctives
the different ways in wich sociologists veiw society. they may align themslves with a partivuar way of veiwing society based on personaal values. others look to study in a detached way and objective veiw point.
what is the structural approach to veiwing society
studying the imapct of socail factors on individuals
structral approach approach theories
socail forces shape the behavior of individuals. macro sociology-examining social trends and making broad conclusions about human behavior. broken into conflict and consensus theories
conflict and consensus theories
conflict:
marxism + feminism-groups that compete for power in society
consensus:
functionalism-society is balanced and people have a common identity
what is the social actiona approachto studying society
that everyone has free will to make choices
social actions thoeries
examine society of a micro level. society is made from individuals with free will and the experinces of individuals. those whos stories are less likely to be tols
most common socail action theorie
interactionalism
how does the media reprisent the english
vir, hall and foye(2018) the BBC was said t have more of a southern enhlish and london biase - reprseting the intrests of english veiwers over other nations
what did vir hall and foye find about scottish peoples feelings
they found that those living in scottland highlands felt very under repistented in the media
“i think sport is very much english broadcast amd scottland is left behind”
“the scottish person is always drunk- and an abusive drunk at that”
what did nulhern say about the irish in media
mulhern is an irish journalist who is critical of the irish reprisentation in media and says that irish nationals are steryotyped in 2 ways
2 ways mulhern says irish are streyotyped
- homesick adn drinking ad guiness while lestining to ballads in north london
- too sucessfull to be homesick while making megabucks in the city and reporting good wealth home via skype
what did graham say about the reprisentation on the welsh in media
suggests that the media can sometimes forces other nations into TV programmes leading to ‘tokenism’. one participant discussed ‘Gavin and stacey - its all about portraying welsh as thick”
what did vir hall and foye say about the reprisentation on welsh in media
in wales there was a perception that relality TV can explloitative in portrayl of welsh- show in dirty sanches and the valleys. however personalities such as alex jones show the BBC potentially doing more than other boradacster in britain
what si a multicutral society
the UK is a multicultral society this its population is made from a wide range of people with different cultures and ethnic group
what does barker say about multicultural societies
they welcome the presence of a range of different groups
what % of the uk popluation is white and uk born
white = 81.7%
born in the uk = 92.9%
non uk born = 7.1%
what % of the uk population is asian and uk born
asian = 9.3%
uk born = 42%
non uk born = 58%
what % of the uk population is black african and uk born
black african = 2.5 %
uk born = 32.7%
non uk born = 67.3%
what % of the uk population is black carribean and uk born
black carribean = 1%
uk born = 60.1%
non uk born = 39.9%
what did the 2021 consesus show about the population of the uk
specfically british white people make up around 83% of the populatin and the remaining 17% is made from other ethnic minorities such as asian (9.3%) or black african (1%)
what is assimilation
refers to the idea that ethnis groups will drop their own traditinal normas and values and adpot those of white british people in order to ‘inteqiate’ - often associated with functional studies
van dijk (1991) study
studies the reprisentation of ethinic groups in the uk and ntherlands media over a 10 year period. he used also used content analysis to examine symbols lanuguage and images relating to reprisenting of ethinicity in the media . he discovered many groups were steryotyoed and particularly examined how black people were steryotyped and found ethnic groups were steryotyped in 5 ways
how are ethnic groups reprisented as criminals
the word ‘black’ is often used in description of criminals, but the word ‘white’ is not used in the same way. in support of what Van dijk says about thos stereotype, Hall also found that often dolk devils of ‘black muggers’ are portrayed in media texts
how are ethnic groups reprisented as abnormal
abnormal: negitive portrayls of ‘abnormal’ cultural pratices are often presented in documentraies and in soap operas ect. blanket terminolgy us used when disscussing those, for exa,ple ‘asian culture’ Vanm dijk states that this is an oversimplification. asia is a large area with a range of cultural practices
how are ethnic groups reprisented as a threat
tabliods present immgrants and asylum seekers as ‘taking scarce jobs’ British ‘resources’ and being a drain on the state. in support of Van Dijks ideas Nahdi found that portrayls of muslims, in particular were very negative-often seen as ‘intolerant, misoginistic, violent or cruel and finally strange or different’
how are ethnic groups reprisented as dependent
negative portrayals of ‘abnormal’ it was found that less developed countries were described as ‘coupe-war-famine-syndrome’ with little discussion of their exploitation by western countries
how are ethnic groups reprisented as unimportant
priority was given to reporting issue that impact white people. Ligali states that the has been acused of institutionally racism due to reporting less incidences of murders again minority ethnic groups.
‘missing white woman syndrome’ and ‘perfect victim’
