Mass Media Flashcards by Анастасия Крижевская

Быстрый подъем, рост

Boom

How well did you know this?

Not at all

Perfectly

Канал связи, путь, средство
Any way by which news may travel

Channel

How well did you know this?

Not at all

Perfectly

Передавать сообщение, сообщать новости
To send out, to pass on

Transmit

How well did you know this?

Not at all

Perfectly

Листовка, газета
A simple form of a newspaper

News sheet

How well did you know this?

Not at all

Perfectly

Спутник

Satellite

How well did you know this?

Not at all

Perfectly

Печатный станок

Printing press

How well did you know this?

Not at all

Perfectly

Издательство

Publishing house

How well did you know this?

Not at all

Perfectly

Трансляция

Broadcast

How well did you know this?

Not at all

Perfectly

Рекламное объявление

How well did you know this?

Not at all

Perfectly

Advertising

How well did you know this?

Not at all

Perfectly

Реклама на ТВ

Commercial

How well did you know this?

Not at all

Perfectly

Периодические издания

Periodicals

How well did you know this?

Not at all

Perfectly

Национальные газеты
Circulating over the country

National newspaper

How well did you know this?

Not at all

Perfectly

Местные газеты

Local newspapers

How well did you know this?

Not at all

Perfectly

Воскресные газеты

Sunday papers

How well did you know this?

Not at all

Perfectly

Бесплатные газеты

Free papers

How well did you know this?

Not at all

Perfectly

Подоплека, предпосылка событий

Background information

How well did you know this?

Not at all

Perfectly

Комментарий

Comment

How well did you know this?

Not at all

Perfectly

Точка зрения, подход, аспект

Angle
(To look at the question from all angles; to get/use a new angle on smth )

How well did you know this?

Not at all

Perfectly

Волнующий, яркий , резкий

Dramatic

How well did you know this?

Not at all

Perfectly

Информационный видео сюжет; короткое новостное сообщение

News item

How well did you know this?

Not at all

Perfectly

Quality news paper; buy 3 million people; there are hardly any cookie pages; difficult word, complicated text; small number of photos; national, world, political, financial news

Broadsheet

How well did you know this?

Not at all

Perfectly

Popular newspaper; many picture;without long and complicated news items; buy 13 million people; mixture of color; nationals news, famous people, sport, games, competitions

Tabloids

How well did you know this?

Not at all

Perfectly

Сенсационный материал

Feature

How well did you know this?

Not at all

Perfectly

a person, business that sells newspapers, magazines etc.

Newsagent

a short piece of important news on television or radio

News flash

a person who regularly reads a particular newspaper, a person who reads the news aloud on the radio or TV

News reader

a printed publication, usually issued daily, with news, advertisements, etc.

Newspaper

a stall in the street for the sale of newspapers

Newsstand

a printed sheet of paper with official announcements

News bulletin

Новости о политике экономике

Hard news

Новости о культуре спорте

Soft news

Главная статья

A leading article

Статья главного редактора

An editorial

Главный редактор

Senior editor

Редактор

Junior editor

Освещение событий

Coverage of

Затмить

Outshine

Колонка

Column

Название

Headline

Презирать

To despise

Страдать пострадать

To suffer from

Поражать угнетать

To afflict

Коллега

Counterpart

Управляется кем-то

To run by

Все более все чаще

Increasingly

Бросать вызов

To defy

Запугивание устрашение

Intimidation

Расследовательская оппозиционная газета

An investigative opposition newspaper

Закрывать

Shut down

Обстоятельство

Circumstance

Полицейский участок

Policy custody

Заключение задержание

Custody

Достижение победа Making new and important discoveries

Breakthrough

Выходить в эфир Being broadcast on radio tv

To go on the air

Идти в прямом эфире Happening while It is being heard or seen not recorded

To broadcast live

Точный Free from error

Accurate

Быстрый скорый Moving happening very quickly

Rapid

Давление A force or strain

Pressure

Гиперактивный Abnormal activity

Hyperactivity

Зрелость The period or state of being adult

Adulthood

A connection with smith

Basis

Доказательство Anything that gives you reason for believing

Evidence

Торговец купец a person, business that buys or sells goods

Merchant

Промышленник изготовитель поставщик производитель a person, business, that manufactures things

Manufacturer

Сервис услуга an organized system of work etc for the needs of the public

Services

Тираж a total quantity of copies of a newspaper or other periodical sold to the public

Circulation

Торговая марка Trademark or trade name

Brandname

Реклама на тв или радио

Commercial

Отражать To show the nature of

To reflect

Стереотип a typical pattern of behaviour, thinking; a typical example

Stereotype

Заказ контракт (here) a business arrangement or relationship e.g. between a bank and a client, a shop and a customer

Account

Реклама с картинкой

Display advertising

Реклама с текстом

Classified advertising

Розничная реклама Retail advertising, often called local, comes from the sources its name implies, local merchants and service companies.

Retail advertising

Национальная реклама National advertising comes primarily from manufacturers and other commercial organizations selling brand-name merchandise and services over wide regions or the entire country.

National advertising

Маркетинговые исследования In other words, it talks to consumers about the product and analyses what they say.

Market research

Слоган a short, clever, easy-to-remember phrase

Slogan

Рекламная пауза is the short breaks during and between programmes.

Slot

Копирайтер It is her job to write a script for a commercial

Copy writer

Мыльная опера a series of commercials which tell a story

Mini soap

Пик просмотров

Peak viewing hours