Mass Media

Question 1

Patriarchy

Answer 1

Social system where males hold power

Question 2

Malestream

Answer 2

Men control and set the media and choose how women are portrayed

Question 3

Male gaze

Answer 3

Active male subject of the gaze and passive female object of the gaze which satisfies male fantasies

Question 4

Radical feminists

Answer 4

Believe nothing has changed in the media representation of women. Say media is ‘malestream’.

Question 5

Liberal feminists

Answer 5

Optimistic about the possibility of change, but believe these changes in the media lag behind actual changes in Society

Question 6

Marxist feminists

Answer 6

View the media representation of women as products of both patriarchy and capitalism. They operate together to maintain gender inequality

Question 7

Laura Mulvey - Male Gaze

Answer 7

Mulvey introduced concept of the male gaze and how media shows women as objects for men

Question 8

McRobbie - Jackie magazines

Answer 8

Analysed the content of magazines for decades, looking at how they portray young women and the impact this can have on people

Question 9

Lauzen (2013)

Answer 9

Criticised the liberal feminists for stating that the representation of women in the media is gradually improving. (women only account for 16% of all directors)

Question 10

Feminists evaluation