mass comunication Flashcards
communication
transmission of a message from a source to a receiver
mass communication
creating shared meaning between the mass media and their audiences
feedback
when the reciever sends their own message to the source
noise
anything that interferes with transmission of a message
encoding
transmission of a message (writing, speaking, printing, filming)
decoding
signs/symbols are interpreted thru listening, reading, watching
Harold Laswell
sender sends the message to the receiver (thru a channel and there is an effect)
osgood and schramm
decode, interpret, decode…..it’s a circle
schramm
mass media sends out message and it can be interpreted as positive, negative, neutral & they get feedbak
direct feedback
u know immediately how some feels
inferential feedback
indirect and no instantaneous….TV ratings
3rd person affect
when u think media affects others but not u
marshall mcluhan
“The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in any message it would transmit or convey, creating a symbiotic relationship by which the medium influences how the message is perceived.
triumph of the will
hitler propoganda movie
Leni Riefenstahl
nazi propogandist…..did hitler movie